Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
CEO Tim Cook made a staggering $98.7 million in total compensation for 2021. The majority of Cook's earnings came from stocks along with his salary of $3 million. Apple recently became the first publicly traded U.S. company to have crossed the $3 trillion valuation mark.
Tech and entertainment giant Sony appears to be getting serious about automaking. An electric concept SUV — the Vision S-02 — was unveiled at CES 2022 and is slated to be produced by a new subdivision, Sony Mobility. This comes after the company revealed the Vision S concept Sedan at CES 2020.
According to the Labor Department December report, the U.S added 199,000 jobs as opposed to the more than 400,000 that had been expected. William M. Rodgers III, vice president and director of the Institute for Economic Equality at the Federal Reserve Bank of St. Louis, joined Cheddar's Baker Machado to talk about the state of the economy and noted that, despite the miss, the drop-off in the unemployment rate signaled to him that the economy is moving in the right direction. "There was an upward revision of about 100,000, a little more than 100,000, for the months of October and November, so, again, I'm not as worried or looking at this as negative as you all are," Rodgers added. He also noted the next three months would likely see slower growth due to the winter but stated that it would remain in a positive direction.
The New York Times has acquired sports outlet The Athletic in a $550 million deal. The acquisition brings the Times closer to its 10 million paid subscribers goal by 2025.
The year 2021 saw numerous natural disasters around the world, including extreme heat and wildfires, rare deep freezes, and historic flooding. This year's United Nations COP26 conference was key for getting world leaders on board with emissions reductions and other climate-focused policies as the UN Secretary-General said the agency's report on global warming is a 'code red for humanity.' In the U.S., President Joe Biden has focused most of his domestic agenda on slashing emissions and building climate-focused infrastructure. Guests from The Economist, UNC-Chapel Hill, Global Rescue, and more join Cheddar Climate's year-end special to discuss how the climate changed in 2021, and what to expect in 2022.
