Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Janet Phan, founder of Thriving Elements and author of 'Boldly You,' joins Cheddar News to discuss the importance of being a mentor and how her organization is helping the next generation of STEM leaders.
Jobs website Glassdoor has released its annual Best Places to Work list with Nvidia, HubSpot, and Bain & Company. While the tech sector holds 40 percent of the rankings, Facebook parent company Meta notably dropped 36 places from last year.
Domino's is planning ahead for surging food costs, anticipating an 8 to 10 percent rise due to inflation and labor shortages. The pizza chain will be changing promotions to offset the overhead, such as making some of its discounts online orders only.
A record 4.5 million Americans quit their jobs in November as people continue to take advantage of red hot job market. The resignation rate is now the highest in the two decades the government has kept records, with many people voluntarily leaving their current jobs for other opportunities. Harley Lippman, CEO of Genesis 10, discusses how why so many people are quitting their jobs right now, and how the tech sector is being impacted.
Michelle Krebs, Executive Analyst at Cox Automotive, discusses the factors that led to Toyotas sales growth and highlights the challenges automakers have shifting to all-electric fleets.
The December jobs report was a mixed bag, with the U.S. adding just 199,000 jobs, less than half of the 422,000 forecasted. But there were some bright spots - the unemployment rate fell to a pandemic-era low of 3.9% and wages increased better than expected to 4.7% year-over-year. Heather Boushey, member of President Biden's council of economic advisers, joined Cheddar to gives her reaction to the jobs report, as well as an update on the state of the Build Back Better bill.
Amy Landers, Director of the Intellectual Property Concentration at Drexel University, breaks down what the Google-Sonos lawsuit means for consumers and addresses concerns about big corporations monopolizing patents within specific industries.
Kris Ruby, CEO of Ruby Media Group, talks about the challenges brands have retaining customers and how crypto is becoming a popular reward among brands.
While the pandemic caused financial troubles for many, the unique circumstances of the last two years proved helpful to many Americans. Whether it was the federal government's stimulus checks, expanded unemployment insurance, or general lockdowns, recent data reveals that the covid-19 pandemic helped many reach financial security. Neale Godfrey, Financial Expert and New York Times #1 Best Selling Author joined Cheddar's Opening Bell to discuss.
