Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
You could be seeing more electric delivery vans on the road soon. Walmart and FedEx have inked deals with GM's all-electric brand BrightDrop to add thousands of vehicles to their fleets. Walmart has reserved 5,000 vans for the first time, while FedEx is expanding an initial order of 500 vehicles. Michael Zimmerman, partner and head of logistics at Kearney, joined Cheddar to discuss what this means for the electric vehicle market moving forward.
After nearly a century, General Motors is no longer the top-selling automaker in America. Toyota has dethroned the long-reigning champ to become the leader in U.S. auto sales for the first time, and the first non-domestic automaker to take that title. The Japanese automaker outsold GM by about 114,000 vehicles, or 5% more, in 2021. Al Root, senior writer for Barron's, joined Cheddar to discuss the meaning behind these numbers.
This year's worldwide semiconductor shortage limited the supply of everything from new cars to smart phones.
Looking ahead, several experts in the chip industry expect the shortage to continue deep into 2022, and maybe even 2023. Syed Alam, Accenture's Global Semiconductor Lead, joined Cheddar Movers to discuss.
The National Highway Traffic Safety Administration is investigating roughly 580,000 Tesla vehicles due to their front touch screen 'passenger play' gaming feature amid concerns over possible distracted driving. The investigation covers Tesla models ranging from the years 2017-2022. Brian Moody, Executive Editor at Autotrader, joined Cheddar Movers for more.
After a two-week delay of 5G deployment at airports due to the airline industry's claims it will cause "catastrophic disruption," AT&T and Verizon are set to roll out the service on January 19. Michael Boyd, CEO of aviation consultancy Boyd Group International, joined Cheddar to discuss the concerns being voiced by the airlines. "If the airline industry thinks it's going to be something to disrupt our system or impair safety, it shouldn't roll out at all, period," Boyd said, noting that the telecom giants should rethink the activation over safety and security.
A recent study by MSI uncovers a vast racial divide in influencer marketing. The research found a 35% racial pay gap between white and black influencers. This gap is extremely wider than the gap in other industries such as education, business, and finance. The research also suggests that brands and agencies have the power to close this gap. Tiffany Hardin, founder and CEO of Gild Creative Group, joins Cheddar News to discuss.
