Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
PepsiCo and Beyond Meat are partnering together to launch a plant-based jerky. This is the first in a series of plant-based foods the pair will roll out together.
M&M's is rebranding its iconic chocolate candy characters with new looks and storylines highlighting the "progressive world" we live in today. Jane Hwang, global vice president of M&M's, joined Cheddar to talk about the company's rebrand. "M&M's is on a mission to create a world where everyone feels they belong," she said. The multi-colored, anthropomorphized candies will be getting an updated look and tone, according to Hwang, such as Green receiving a makeover that reflects more female empowerment and confidence.
From delays in delivery during the pandemic to a not-so-positive cameo to "And Just Like That" on HBO Max, Peloton may be spinning its way out of the spotlight. The at-home fitness company stock plummeted following insiders selling $500 million worth of its stock leading up to the sharp decline. Andrew Boone, director and equity research analyst at JMP Securities, talked to Cheddar about why he isn't feeling too concerned about the sell-off, calling Peloton a "best in class product."
After announcing a subscription price increase, Netflix will be releasing its Q4 earnings later on Thursday. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar's Baker Machado to discuss what investors can look forward to from the streaming giant. “It’s really a very, very watershed, I might add, report for Netflix, ”Amobi said about the much-anticipated announcement.
