Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Image-sharing app Pinterest reported big beats on its Q4 earnings for the top and bottom lines. The social platform surprised investors after seeing a decline in users while earnings and revenue were much higher than expected.
The Labor Department's January jobs report showed 467,000 jobs were added, compared to the 150,000 that were projected, a sign that employment is continuign to return to pre-pandemic levels. Lindsey Piegza, chief economist at investment bank Stifel, joined Cheddar to break down the report, noting the big gains but adding a note of caution. "Remember, even with this morning's stellar report, we're still millions below that level that we had reached prior to the onset of COVID-19," she said." Yes, we are recapturing jobs. We still have further ground that needs to be made before we can talk about reaching that previous peak." Piegza also discussed the role of the Federal Reserve going forward as the employment figures turn more positive.
Stocks closed at session lows Thursday, mostly due to a larger tech selloff after Facebook parent company Meta reported weak earnings results one day before. The Nasdaq closed down nearly 4% for its worst day since September 2020. Erin Gibbs, Chief Investment Officer at Main Street Asset Management, joins Closing Bell to discuss today's close, Meta earnings, Amazon earnings, and more
Spotify beat fourth quarter earnings expectations, and also reported a jump in monthly active users and in paid subscribers. The report comes as the company grapples with a new question: is it simply a streaming platform, or is it a media company responsible for the content it posts, like Joe Rogan's controversial podcast? Greg Martin, Co-Founder of Rainmaker Securities, joins Closing Bell to discuss why the stock took a hit even though earnings results were positive, how the company can move forward through the Rogan controversy, and more.
Chen Arad, Chief Operating Officer for Solidus Labs, joins Cheddar News' Closing Bell, where he explains why Wormhole was particularly vulnerable to a $320+ million crypto hack and discusses what new investors need to do in order to protect their assets.
E-commerce platform for construction and building materials RenoRun has raised $142 million in a Series B round, which the company says is the fourth largest Series B round in Canadian history. RenoRun’s platform offers same-day delivery of construction materials to job sites in Canada and the United States. The company aims to revolutionize the construction industry by maximizing productivity and efficiency. RenoRun co-founder and CEO Eamonn O’Rourke joins Cheddar News' Closing Bell to discuss.
