Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Joel Birch, Co-Founder and CEO of Stacked, joins Cheddar News' Closing Bell, where he explains how his platform makes it easy for users to manage their crypto assets and elaborates on why he believes the price of Bitcoin will bounce back in a big way.
Lisa Whalen, Automotive and Mobility Analyst at Morning Consult, joined Cheddar News' Closing Bell to break down the famed auto show's emphasis on electric vehicles this year, reflecting a shift toward electrification in the automotive industry.
Wes Schroll, CEO and Founder of Fetch Rewards, joins Cheddar News' Closing Bell, where he explains how his company is helping save shoppers money and discusses how he plans to grow the company with $240 million in new funding.
On this episode of ChedHER, Amira Rasool, CEO and Founder of The Folklore, discusses her $1.7 million pre-seed funding round and why she's being intentional about the investors she's working with; Brittany Merrill-Yeng, co-founder Skrewball Whiskey, reveals the origins of Skrewball Whisky, experiencing a period of rapid growth, and navigating a male-dominated industry; Suz Hernandez, Owner of MamaP, breaks down how her company is combining eco-friendly and sustainable products with a mission to donate to non-profits that help people and the planet.
On this episode of ChedHER: CEO of The Lactation Network breaks down how they are expanding access to lactation support for families nationwide; CEO of Vanta explains the importance of a security team for startups; Midwest Divison Area Manager at JPMorgan Chase discusses the perks of having a business mentor.
The global oil benchmark has crossed the $100 per barrel mark for the first time since 2014. Oil prices have surged nearly 10 percent since Russia's invasion of Ukraine. Russia is the number two oil producer in the world, and it comes at a time when global oil supplies have already been constrained over the course of the past year. Rob Thummel, portfolio manager at Tortoise, joined Cheddar Movers to discuss.
