Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Upflex Co-founder and CEO Christophe Garnier discusses how his company is working with WeWork to establish the future of work and elaborates on how his startup will use $30 in new funding.
Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell, where he provides his insight on what Elon Musk's presence means for Twitter, as well as how recent allegations against the Tesla CEO could impact both the social media platform and the EV giant.
Anthony Bartolacci, VP of Financial Institutions at Sensor Tower, joined Closing Bell to discuss the factors dragging down Snap and other social media and tech stocks.
David Stryzewski, CEO of Sound Planning Group, joins Cheddar News' Closing Bell, where he says that rate hikes are driving the market right now and outlines what must be in place for a stock rally.
Andrew Arons, Founder and Partner at Synergy Advisory Management Group, joins Cheddar News' Closing Bell, where he breaks down Tuesday's market action and provides his insight on Snap's historic slide after the comments made by CEO Evan Spiegel.
Peter Andersen, CIO at Andersen Capital Management, joins Cheddar News' Closing Bell, where he breaks down Monday's trading action and discusses whether this could be the start of a new rally or a blip in an otherwise disappointing stretch.
The crypto industry is still reeling from Terra's recent crash. The company's blockchain was temporarily halted earlier this month after the collapse of its cryptocurrency Luna (LUNA) and its stablecoin TerraUSD (UST), which led to almost $45 billion being wiped from the tokens' market caps within a week. Now, many are left wondering what Terra's struggles mean for the broader crypto market. Reeve Collins, CEO of the NFT platform BLOCKv, joins Cheddar News' Closing Bell from Davos 2022 to discuss.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
Ahead of the Meta shareholder meeting, more than five hundred doctors have jointly sent a letter to investors to hold the Facebook parent accountable for the risks its platforms have posed to the public and mental health. Dr. Rob Davidson, a West Michigan ER physician and executive director of the Committee to Protect Health Care, joined Cheddar News to discuss how medical professionals are coming together to highlight the social media giant's spread of misinformation, especially during the pandemic. "We've seen the direct impacts of misinformation and disinformation that spreads like wildfire on the social media platforms," he said. "Our goal with this letter is to try to get the shareholders of Meta to convince leadership that they need to do a better job."
