Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
San Francisco 49ers defensive lineman Alex Barrett discusses why he believes taking his salary in crypto is the best financial decision for him, while Bitwage CEO Jonathan Chester breaks down how Barrett and other crypto investors can best utilize his platform.
Constituent service platform Indigov recently raised $25 million in a Series B funding round. Indigov bills itself as a constituent relationship management tool that helps elected officials improve the way they organize, respond to, and engage those they serve. The startup's services are being used by federal, state, and local governments across the country, including the U.S. House of Representatives. Alex Kouts, founder & CEO of Indigov, joins Cheddar News' Closing Bell to discuss.
It can be tough to make sustainable choices, and even harder when sustainable materials don't hold up. Loliware has a solution to the plastic straw problem: its seaweed-based straws are stronger than paper alternatives and once used, can be composted and return to the earth or sea without causing harm. Sea Briganti, CEO of Loliware, joins Closing Bell to discuss the tech behind the straws, new product launches, and more.
Sonia Lapinsky, managing director of retail at AlixPartners, breaks down some new shopping trends she's seeing at a time when inflation is near a 40-year high. She also explains what fresh economic data and recent retail earnings could mean for the future of the industry.
The 2022 NBA playoffs are intensifying as four teams vie for an NBA finals berth. Tonight, Stephen Curry and the Golden State Warriors can book their finals ticket with a win over the Dallas Mavericks, while Miami will be feeling the 'heat' tomorrow night, facing elimination against the Boston Celtics.
And with the growing popularity of sports betting, the NBA playoffs offers a potential money-making opportunity for fans. Trysta Krick, host of BetMGM Tonight, joins Cheddar News' Closing Bell to discuss.
Snap stock saw the worst day ever after a large drop in price on Tuesday following warnings of revenue and earnings slowdown. This trend caught on with other social and digital media stocks due to fears that brands heavily relying on advertising get hit with the same inflation struggles. However, some analysts note that Snap may be a unique case due to a rapid, possibly unsustainable, expansion leading to the current grim forecast.
From Meta’s Oculus to PlayStation’s VR headsets, Cheddar News anchors Ken Bufa and Kristen Scholer cover the potential for this tech in Cheddar Connected as more heavy hitters like Apple look to take the stage.
As the holiday weekend arrives, travelers are bracing themselves for higher gas prices amid the inflation surge, but Robert Sinclair, AAA spokesperson, joined Cheddar News to discuss how the higher costs likely won't hold people back this Memorial Day Weekend. “We're near pre-pandemic levels. Nearly 40 million people are traveling. And of that total, about 35 million will be driving to their destinations," he said.
