Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Scott Wren, senior global market strategist with Wells Fargo Investment Institute, joined Cheddar News to discuss Monday's market trading as earnings continue to trickle in and ahead of a Federal Reserve meeting next week.
The Walt Disney Co. will be laying off several thousand employees this week, a second round of cuts that’s part of a previously announced plan to eliminate 7,000 jobs this year.
Nissan Americas Chair Jeremie Papin spoke with Cheddar News and outlined the company's strategy, specifically its future in the electric vehicle market. "We foresee potentially 40% of our sales in 2030 being EVs," he said.
Restaurant inflation was up 8.8 percent from a year ago in March, according to the latest consumer price index, and customers say they're more carefully considering their culinary spending. Cheddar News correspondent Ashley Mastronardi visited Isabelle's Osteria in midtown Manhattan to ask patrons how the higher prices are impacting their wallets.
Longtime CNN host Don Lemon is out at the cable news network a little over two months after apologizing to viewers for on-air comments about Republican presidential candidate Nikki Haley, CNN announced Monday.
