Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Consumers continue to navigate through rising costs at the register, whether it be at the grocery or department store. Beverly Harzog, personal finance and credit card expert with U.S. News & World Report, joined Cheddar News to provide tips on how to get the best deals during your shopping spree.
Delta Airlines responded to a class-action lawsuit that said the company inaccurately claimed to be the world's first "carbon-neutral company, saying it was "without merit."
Maurits Pots, founder and CEO of Tema ETFS, joined Cheddar News to discuss what market trends to look out for with the debt ceiling vote in the backdrop of investors' minds.
Used car prices have risen dramatically recently and continue to remain at a high rate. Cheddar News spoke with some customers and a salesman to get their take.
The U.S. government’s auto safety agency plans to require that all new passenger cars and light trucks include potentially life-saving automatic emergency braking and meet stricter safety standards within three years.
A judge ruled against Boeing and said families of passengers who died in the 737 Max crash in Ethiopia can seek damages for the pain and suffering felt by the victims shortly before the accident.
Used car prices are skyrocketing, with some costing as much as a brand new car. Cheddar News reporter Ashley Mastronardi has more on what's behind rising prices for pre-owned vehicles and some tips for getting the best bang for your buck.
