Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Ford Executive Chairman Bill Ford told CNN's 'Fareed Zakaria that despite recent gains the U.S. was still not in a position to compete with China in the production of electric vehicles.
Global stock markets followed Wall Street lower Monday after the top U.S. diplomat met China's leader but the two sides gave no sign of progress on an array of conflicts.
Supergoop! is a skincare brand whose products are what the company says is 100% dedicated to sun care. Amanda Baldwin, CEO of Supergoop!, joined Cheddar News to discuss why sunscreen is important to add to daily routines. "What I love about this company is ... it really is based on scientific fact," Baldwin said. "90% of the signs of aging comes from the sun ... one in five of us will be diagnosed with skin cancer in our lifetime so making sunscreen a daily habit is probably one of the most simple things you can do for your health."
College enrollment rates for high school graduates in the U.S. has been on the decline since 2009. Sean Behr, CEO of Fountain a high-volume hiring platform, joined Cheddar News to discuss why high school graduates are benefitting from the value of attending a trade school, especially in today's economy.
Artificial intelligence is revolutionizing how people work, including in creative industries. The famous Tribeca Film Festival featured some projects recently that used A.I. that some filmmakers say make it more creative. Cheddar News took a peek at some of those films.
