Unilever Threatens to Pull Ads From Google and Facebook

Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech. O'Kelly was in the room when an exec from Unilever made the threat, and O'Kelley says it was met with shock. O'Kelly believes no major brand would ever actually pull out of digital advertising. O'Kelly explains the problem Google and Facebook currently have is "of their own creation." He adds "if they wanted to fix this, they could."

More In Business

Is RFK Jr. Halting Progress? The Fallout of Cutting mRNA Vaccine Research

Dr. Richard Besser, President & CEO of the Robert Wood Johnson Foundation and former CDC acting director, unpacks the impact of RFK's mRNA funding cuts.

Volatility Incoming? What the Latest Earnings Are Telling Us

Jessica Inskip, Director of Investor Research at StockBrokers.com and host of MarketMakeHer, unpacks earnings, market outlook, and what history says is next.

From Earnings to Interest Rates: What Investors Need to Know Now

Tematica's CIO Chris Versace joins us to break down earnings season and discuss how markets are pricing in a potential Fed rate cut this September.

Delta plane wing clips empty aircraft during gate pushback

Delta Air Lines says one of its plane clipped another aircraft while pushing back from the gate in Atlanta.

Ad Dollars at War: Big Tech's Battle for Brands

Laura Desmond, CEO of Smartly, explores how Big Tech giants are competing for ad dollars in a shifting digital landscape and how Smartly is here to help.

America’s Credit Card Cliff: Are We Near the Edge?

Bankrate's Ted Rossman breaks down record-high $1.209 trillion in U.S. household credit debt and the financial risks looming for year’s end.

US Air Force eyes purchase of Tesla Cybertrucks ... to blow up

Military planners say the trucks could realistically be used by adversaries in future conflicts.

Big Business This Week: It’s a numbers game as Trump fires jobs boss

Plus: Big moves in media, and is AI coming for consultants' jobs?

Ameresco Powers Buildings to Net‑Zero with Smart Energy Upgrades

George Sakellaris, President & CEO at Ameresco, outlines how smart energy upgrades and performance contracts are cutting costs, CO₂, and boosting efficiency.

Streaming Profitability and ESPN Deals Boost Disney’s Q3 Outlook

Seth Schachner, Managing Director at Strat Americas, breaks down Disney’s Q3 results: streaming profits, parks growth and ESPN rights deal with the NFL.

Load More