Two bars of the Toblerone Swiss chocolate are shown, at front is the new style 150 gram bar showing the reduction in triangular pieces, in the background is the older style 360 gram bar, pictured in London, on Nov. 8, 2016. The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat to comply with “Swissness” legislation, largely because some of its production is being outsourced to Slovakia. Mondelez International of Deerfield, Illinois, which owns the Swiss-born brand, said Monday March 6, 2023, it's in the process of adapting the packaging of Toblerone products to conform with Swiss law. (AP Photo/Alastair Grant, File)
The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.
Mondelez International of Deerfield, Illinois, which owns the Swiss-born brand, said Monday that it's in the process of adapting the packaging of Toblerone products to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker — perceived by some as a standard of quality.
“The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic,” Mondelez spokeswoman Livia Kolmitz said in an email.
In June, the company announced plans to outsource production of some Toblerone chocolates later this year to Bratislava, the Slovak capital — where wages and the cost of living are far lower than in wealthy, expensive Switzerland.
The packaging change affects 35- and 50-gram (1.2- to 1.8-ounce) bars that will be made in Slovakia: Larger, 100-gram “tablets” will still be produced in Bern, the Swiss capital, the company says.
A law on “Swissness” of products was adopted in 2017 and aims to protect the cachet of Swiss manufacturing. When it comes to foods, two criteria have to be met: At least four-fifths of the raw materials that go into the product have to come from Switzerland, and the processing that gives a product its “essential characteristics” must be carried out in Switzerland.
The chocolate bar, made of honey and almond nougat, is distinctive for its triangular “peak” shape that evokes a mountain range and matching triangular packaging — sold in scores of countries and duty-free shops around the globe.
Toblerone has already been produced in other countries — notably late into the last century. The treat was invented 115 years ago by Swiss confectioner Theodor Tobler, with the brand name a fusion of the family name and the Italian word “torrone” — nougat.
Mondelez has already run into blowback from its changes to Toblerone in the past: A move years ago to widen the gaps between the chocolate peaks — reducing the weight of the bars but keeping the price the same, known as “shrinkflation” — fanned outrage in Britain, where the change mostly took effect.
Tech analyst Rene Ritchie discusses new EU legislation that will force iPhones to use a USB-C charger in fall 2024 and what that means for Apple's strategy in Europe.
Catching you up on the stories you need to know this morning, mass shooting victims testify on Capitol Hill, the White House outlines its plan to vaccinate kids younger than five years old, and we break down how to protect yourself from monkeypox.
There are now over 1,000 plant-based restaurants in the U.S. It's clear that people are hungry for vegan alternatives at restaurants nationwide. However, when it comes to pizza, vegan options don't have the best reputation. NUMU Food Group is looking to change that with its brand new vegan mozzarella. Mike Pytlinski, CEO of NUMU Food Group, joins Cheddar News to discuss.
Tattoo artist Katrina "Kat Tat" Jackson, famous for starring in the VH1 hit series "Black Ink Crew: Chicago," is also the first Black woman to own a tattoo shop in Beverly Hills. She joined Cheddar News to discuss her trailblazing work, the stigma BIPOC tattoo artists face in the industry, and the way the space has changed for artists of color since her start. "In the beginning, I remember walking into a tattoo shop just like, hey, I wanna learn, I wanna be a tattoo artist and kind of just being laughed at, not taken seriously," she said. "Even with the tattoo conventions, a lot of African American tattoo artists were almost scared to go to conventions because it's not a welcoming environment."
Jack Miller, Head of Trading at Baird, joined Closing Bell to break down how the Securities and Exchange Commission's proposals would change the landscape for individual investors, as they face stiff opposition from brokerages like Robinhood.
Robotics automation technology company Symbotic made its market debut on the Nasdaq via a SPAC merger with SVF Investment Corp. 3, a special purpose acquisition company sponsored by an affiliate of SoftBank Investment Advisers. Symbotic rang the Opening Bell at the Nasdaq to celebrate the occasion this morning. Its debut on Wall Street comes amid an urgent need for logistics solutions, as it aims to reimagine supply chains with its A.I.-powered robotic and software platform. Tom Earnst, CFO of Symbotic, and Vikas Parekh, managing partner at Softbank Investment Advisors, join Cheddar News' Closing Bell to discuss.
Michelle Castillo joined Closing Bell to break down Elon Musk's announcement to SpaceX employees that the Starlink internet business might not see itself as an IPO until 2025, Twitter planning to hand over the user data he requested as a condition of the acquisition, and Warren Buffet-backed Chinese EV company BYD stating it will be supplying batteries to Tesla "very soon."
