Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns.
Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson.
Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
Celebrity trainer Corey Calliet stopped by Cheddar News studio to talk about his process for getting the Creed III cast in tip-top shape for their big on-screen face-off.
Author Willie Mae Brown, a child of the civil rights movement era, joined Cheddar News to talk about her children's book "My Selma," in which she tells the story of her younger life through the voice of her 12-year-old self.
Black History Month might be over but an immersive Black history art exhibit in Westchester, New York is offering people a chance to learn some lesser-known facts year-round.
