The Hair Products that Reese Witherspoon and Jessica Biel Are Using

When Alpha Keratin 60ku was discovered, Melisse Shaban knew it would have incredible potential for hair care products. Now, Virtue Labs has a line of products that are sweeping Hollywood. Melisse Shaban is the Founder and CEO of Virtue Labs. She joins Cheddar to explain why her high-end products are doing well in Hollywood and beyond. Shaban explains that 90% of our hair is made of Keratin. That is why Virtue products are doing so well. When it comes to their client-base, Shaban says it is a high-end product. Celebrities like Reese Witherspoon and Jessica Biel all work with Virtue products.

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