Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Meta and Microsoft are teaming up in the AI space to provide new software for businesses.
Americans Airlines flight attendants will vote for a potential strike if a new contract agreement can't be reached with the airline's management.
Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the U.S. and elsewhere.
Shares of AT&T hit a 30-year low after reports showed thousands of lead-covered cables in several locations across the country. The Wall Street Journal reported on the story earlier in July.
Babies R Us is opening a flagship store in New Jersey.
Jade Warshaw, master financial coach at Ramsey Solutions, offers some tips on how to save better.
Kathryn Tuggle, chief content officer for Her Money, explains the importance of summer jobs for teens to their future career prospects.
Meta and Microsoft are teaming up in the AI space to provide new software for businesses.
Be Well: Spruce Up Your Summer With These Must-Have Items
What's happening on Wall Street July 19, 2023.
