Fresh off the 20-year anniversary of the chart-topping hit, It Wasn't Me, dancehall megastar Shaggy has linked up with Cheetos to bring some nostalgic feels to Super Bowl LV.
The ad features Shaggy alongside celeb couple Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit centered around Cheetos' new Crunch Pop Mix. The Boombastic rapper told Cheddar that it's been an amazing ride to be able to celebrate a song that has stayed relevant for two decades, especially on such a massive stage like the Super Bowl.
"The thing about this song is it's relatable. I think that's what really did it," he told Cheddar.
"It's big because this is arguably one of the biggest Super Bowls in decades because of the fact that for the first time it's during COVID, of course," he added.
Much like the NFL pressing on through the pandemic, Shaggy said he hasn't let the impact of the virus lower the volume on his mic. Last year, he released Hot Shot 2020, a re-recording of the 2000 release.
This year also is shaping up to be a good one for the rapper as he gears up for a new release. "I just did an amazing record with my friend Anthony Hamilton that I'm really, really proud of," he said.
When it comes to adapting to the times, the proof is in the pudding, Shaggy explained, and he attributed his keeping a finger on the pulse of the culture by connecting with young creatives. He also touted championing artist empowerment and the new age of music discovery on social media apps like TikTok.
"It's amazing to watch, amazing to be a part of and to have gone through the journey from when it was cassettes all the way to CDs, to downloads, to ringtones, to streaming," he said. "We have seen music gone back into the hands of the artist, where a lot of it is controlled by the artist interaction with their fan base and that determines them getting on playlists and stuff like that."
Shaggy also shared similar sentiments circulating among musicians in regards to what many of them deem as unfair practices on the part of the record labels when it comes to fair payment in the age of streaming.
"Of course we're hoping legislation comes down to really bring a lot more money to streaming for a lot of these artists. These record companies have been having a field day for quite a while, and I've seen throughout this pandemic, where artists didn't get to tour a lot, especially [when] they were really counting on their streaming income," he said.
The global oil benchmark has crossed the $100 per barrel mark for the first time since 2014. Oil prices have surged nearly 10 percent since Russia's invasion of Ukraine. Russia is the number two oil producer in the world, and it comes at a time when global oil supplies have already been constrained over the course of the past year. Rob Thummel, portfolio manager at Tortoise, joined Cheddar Movers to discuss.
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Tech companies such as Google, Apple, and Twitter are the latest to announce back-to-office plans. Google has asked its employees to return starting on April 4th. Heidi Brooks, senior lecturer in organizational behavior at Yale University School of Management, joins Cheddar News to discuss.
Businesses face more challenges for building a positive work environment as offices reopen. Workplace tech platform Envoy's At Work Report showed that hybrid work is currently in vogue, featuring focused work in both the office and at home. Annette Reavis, chief people officer for Envoy, joined Cheddar to discuss how employers can smooth the rough edges for their returning employees. "It is about hybrid though, it's really important for the future that we change our mindset from five days a week," she said. "Those are days of the past to working hybrids. So when you're in the office, you're focused, you're working cross-functionally."
Following the invasion of Ukraine, a multitude of Western companies have paused doing business with Russia. PepsiCo, Coca-Cola, McDonald's, and Starbucks are the most recent companies to temporarily cease operations in Russia. Dean of Miami Herbert Business School at the University of Miami, John Quelch, joined Cheddar News to discuss what message this sends to Russia and the Russian consumer. “I would not underestimate the collective strength of all of these multinational companies, essentially coming together to make their collective statement in support of the political statements that have come out of Washington," he said.
Cristyl Kimbrough, real estate attorney and star of 'Ladies Who List: Atlanta,' joins Cheddar News to discuss her new show on OWN and breaking into Atlanta's luxury real estate space.
Carl Tobias, professor of law at the University of Richmond, joins Cheddar News to talk about how Johnson & Johnson funded experiments on mostly Black men comparing the effects of talc and asbestos on their skin.
Amazon unveiled its new mobile app called Amp as a direct competitor to Clubhouse, allowing people to host live radio shows. Although it is still in beta, users can join the waitlist from the iOS store.
