*By Britt Terrell* For electric vehicles to truly take off with consumers, car dealerships will have to get on board, and manufacturers will have to find ways to competitively price their cars for American drivers. A new [study](https://electrek.co/2018/05/21/electric-car-adoption-deceptive-car-dealerships-new-study/) about European car-buying in the journal Nature Energy found that car dealers may be hurting the sales and adoption of electric vehicles because salespeople are "dismissive and deceptive." Brian Deagon, a senior reporter at Investor's Business Daily, said the same is likely true in the United States. "We're on a slow growth track," Deagon said Wednesday in an interview with Cheddar. "Even though we've heard so much about hybrid vehicles and electric cars, they still represent something like 1 percent of the total cars on the road in the U.S." Electric cars generally cost more than gas cars. Business Insider [estimates](http://www.businessinsider.com/electric-cars-roadblocks-tax-credit-2018-4?r=UK&IR=T) that the average price ー before subsidies and incentives ー for electric vehicles is around $42,000 compared to $34,000 for the average new car. Federal and state governments are also beginning to back away from subsidies once granted to companies like Tesla to reduce the price of electric vehicles. "Here in the state of California, for example, millions and millions have been applied to those subsidies and many consumers have been enticed by these subsidies, saving $7,000 or more," said Deagon. "That's a lot of money." Car manufacturers will have to find news ways to make electric cars less expensive in the future. "There is going to be a tremendous amount of familiarization that needs to take place, and it will," said Deagon. "But again, over time, I think people will go into a car lot and go 'Do I get an electric car or a gas car?' and it's going to come down to which one represents the better value for the consumer." Automakers including Tesla, Ford, GM and BMW are investing billions in electric vehicles, Deagon said. "They'll certainly have the finances to persuade the car dealers at some point to open their doors and promote their cars." For full interview, [click here](https://cheddar.com/videos/electric-vehicles-dealership-dilemma).

Share:
More In Business
Meta To Take Nearly 50% Cut Of Digital Asset Sales
Meta wants creators to make money from the metaverse, but it's going to take a large chunk of the cut. The tech giant is planning to keep nearly 50% of all digital asset sales within Horizon Worlds, the virtual reality platform that's considered an integral part of the company's unfolding metaverse. Rolf Illenberger, Co-founder and Managing Director of VRdirect, joined Cheddar to discuss why Meta is taking heat for this move, and what it could be doing as an alternative to help support creators, small businesses, and consumers.
Grayscale CEO on Investors Accessing Digital Economy With Future of Finance ETF
Grayscale recently launched its Future of Finance ETF ($GFOF) for investors to benefit from innovative businesses that it sees as critical to building the digital economy. CEO Michael Sonnenshein joined Cheddar to discuss the fund, companies making the most impact, and ways in which investors can expand holdings in the digital economy. “When we think about how investors should be building out their portfolios, we felt that there was a really important opportunity to also provide investors with access to the broadly defined digital economy, really, that confluence between technology and finance," he said.
Gas Prices Take Up Large Share Of Retail Spending
Gas prices took up a big share of consumer spending in March. Retail sales climbed 0.5% from the previous month as Americans are forced to spend more money on food, gasoline, and other necessities. Kayla Bruun, Economic Analyst at Morning Consult, breaks down her outlook on consumer spending as prices continue to rise.
Load More