NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Joseph Pallant, Founder and Executive Director for the Blockchain for Climate Foundation, joins Cheddar Climate, where he discusses the among of energy crypto mining consumes and explains how his organization is on a mission to make the crypto industry more environmentally sustainable.
One of the world's largest transport companies is kicking off Black History Month with a new initiative aimed at the next generation of business leaders. Today, FedEx announced the launch of its Student Ambassador Program. Participants selected from eight historically black colleges and universities will receive career guidance from FedEx executives. The program is part of FedEx's ongoing commitment to HBCUs and will also help the company expand its pipeline for diverse talent. Cheddar News welcomes senior vice president at FedEx, Jenny Robertson, and Jerryl Briggs, President of Mississippi Valley State University, to discuss.
Driver assistance monitoring systems are meant to keep the driver's eyes on the road, but according to a report from AAA, different ways of monitoring provide significantly different results. The study found that direct camera-based systems that scanned the driver's eye movements were faster and more reliable than those indirect systems that looked at steering-wheel input. Megan McKernan, the manager of automotive services for the Automobile Club of Southern California, joined Cheddar to discuss the findings. "Triple-A is recommending that automakers include both direct and indirect systems just to really prevent consumers from trying to misuse these systems," she said, noting that neither system on its own is not foolproof.
"Sing 2" has overthrown "Spider-Man: No Way Home" as the number one film at the UK box office. The animated sequel brought in $8.1 million, in just its two first weekends. However, "No Way Home" is still on track to beat "Avatar" as the number one grossing movie of all time.
Pinterest recently added augmented reality to its portfolio. The image sharing and social media platform's new e-commerce tech will allow consumers to interact with retailers and visualize online products inside their homes.
On this episode of Cheddar Reveals, Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, breaks down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics; Adi Kunalic, President of Opendorse, discusses the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential; Cheddar gets a look at Curiosity Stream's 'Predicting a Pro'.
Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, joins Cheddar Reveals to break down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics.
Adi Kunalic, President of Opendorse, joins Cheddar Reveals to discuss the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential.
Jason Chinnock, CEO of Ducati North America, discusses ways demand has changed over the last year and what supplying race bikes for the MotoE World Cup series means for Ducati's future.
