NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Upflex Co-founder and CEO Christophe Garnier discusses how his company is working with WeWork to establish the future of work and elaborates on how his startup will use $30 in new funding.
Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell, where he provides his insight on what Elon Musk's presence means for Twitter, as well as how recent allegations against the Tesla CEO could impact both the social media platform and the EV giant.
Anthony Bartolacci, VP of Financial Institutions at Sensor Tower, joined Closing Bell to discuss the factors dragging down Snap and other social media and tech stocks.
David Stryzewski, CEO of Sound Planning Group, joins Cheddar News' Closing Bell, where he says that rate hikes are driving the market right now and outlines what must be in place for a stock rally.
Andrew Arons, Founder and Partner at Synergy Advisory Management Group, joins Cheddar News' Closing Bell, where he breaks down Tuesday's market action and provides his insight on Snap's historic slide after the comments made by CEO Evan Spiegel.
Peter Andersen, CIO at Andersen Capital Management, joins Cheddar News' Closing Bell, where he breaks down Monday's trading action and discusses whether this could be the start of a new rally or a blip in an otherwise disappointing stretch.
The crypto industry is still reeling from Terra's recent crash. The company's blockchain was temporarily halted earlier this month after the collapse of its cryptocurrency Luna (LUNA) and its stablecoin TerraUSD (UST), which led to almost $45 billion being wiped from the tokens' market caps within a week. Now, many are left wondering what Terra's struggles mean for the broader crypto market. Reeve Collins, CEO of the NFT platform BLOCKv, joins Cheddar News' Closing Bell from Davos 2022 to discuss.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
