NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
On this episode of On the Job, Mark Bowen, General Manager at Midnight Sun in San Francisco, discusses how the pandemic affected LGBTQ+ nightlife and the return to work for service industry workers; Drew Lewis, VP Diversity, Equity, and Inclusion & Talent, ADP, breaks down how DE&I practices can drive greater business value and how organizations can effectively create an action plan for supporting DE&I in the workplace.
Drew Lewis, VP Diversity, Equity, and Inclusion & Talent, ADP, joins Cheddar to break down how DE&I practices can drive greater business value and how organizations can effectively create an action plan for supporting DE&I in the workplace.
Following a session in which investors saw gains across the major indexes, Wealth Consulting Group CEO Jimmy Lee says investors need to remember that midterm election years tend to be more volatile in general.
Stocks closed lower to end the last trading day of May, but the S&P 500 and the Dow Jones both rose over the past month. The Federal Reserve in early May raised interest rates by half a percentage point as it tries to fight inflation, but the question continues to linger: will we enter a recession as we try to tame inflation? Anthony Saccaro, Founder & President of Providence Financial, joins Closing Bell to discuss today's close, the possibility of a recession, where he is telling clients to look for opportunities, and more.
The semiconductor industry is at an inflection point as it tries to fully recover from the worst of pandemic-era headwinds. While Broadcom has announced it will buy cloud computing company VMware, Nvidia is lowering its current quarterly outlook. Meanwhile, TSMC and Intel are contemplating raising prices -- again -- thanks to higher materials costs. Where does the industry go from here? Ted Mortonson, technology strategist at Baird, joins Closing Bell to discuss.
