NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Restaurant inflation was up 8.8 percent from a year ago in March, according to the latest consumer price index, and customers say they're more carefully considering their culinary spending. Cheddar News correspondent Ashley Mastronardi visited Isabelle's Osteria in midtown Manhattan to ask patrons how the higher prices are impacting their wallets.
Longtime CNN host Don Lemon is out at the cable news network a little over two months after apologizing to viewers for on-air comments about Republican presidential candidate Nikki Haley, CNN announced Monday.
The SAG-AFTRA National Board over the weekend voted unanimously to express solidarity with the Writers Guild of America and its plans to go on strike amid ongoing negotiations with studios and streamers.
Lila Snyder, CEO of Bose, joins Cheddar News anchor Hena Doba to discuss her journey to the top of the corporate world, the business of selling top of the line speakers, and how new technologies such as machine learning are shaking up the industry.
Stocks drifted ahead of reports that could offer clues on questions that have kept Wall Street at a standstill, including on where the economy and corporate profits are heading.
