NBCUniversal is giving its advertising strategy a makeover. The network vowing to reduce its ad load and planning to roll out new ad formats in the third and fourth quarters. Jason Lynch, Senior Editor of Television at AdWeek, was with us to explain why the move is the first of its kind.
NBCUniversal announced the length of ad time will be slashed 10% across the board. This is a response to the environment built by disruptors such as Netflix and Amazon Prime Video. Viewers are becoming accustom to these models that have no ad breaks at all, said Lynch. He added that we've seen experimentation with cutting back on commercials, but this is the first time we've seen something on this level from a traditional network.
NBCUniversal, along with several others in the industry, are committing to audience-based targeting, said Lynch. He said advertising used to be bought on age and gender demographics, but now data will be leveraged to target viewers based on deeper information such as whether they are searching for a home.
Joanne Rodriguez, founder and CEO of Mycocycle Inc., joined Cheddar News to discuss how her company uses mushrooms to decarbonize construction waste. "Mycocycle was started to address the waste mismanagement issue we have," she said. "Globally, we've got overflowing landfills that are creating human and environmental health issues."
The World Economic Forum recently released its future of jobs report and broke down what abilities employers are looking for. Julia Pollak, chief labor economist at ZipRecruiter, joined Cheddar News to discuss what top, in-demand job skills are needed in the rapidly-changing economy.
James Demmert, founder and chief investment officer of Main Street Research, joined Cheddar News to discuss market trends as investors digest mixed trading sessions with debt ceiling talks stalling.
This year's upfront presentations to advertisers happened against the backdrop of a massive writers' strike. Cheddar News broke down the big takeaways from how networks proceeded with their events and what upcoming TV and streaming shows were presented.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
With Americans' credit card debt mounting, Ted Rossman, senior analyst for Bankrate.com, stopped by the Cheddar News studio to offer some tips on how to pay down debt.
