Hundreds of Milwaukee bar patrons who hoped to score free drinks through its offer to pay their tabs whenever the New York Jets, and former Green Bay Packers quarterback Aaron Rodgers, lose had to pay up after the Jets got an overtime win despite an injury that took Rodgers out of the game.
Jack’s American Pub announced its “Jets Lose, You Win” promotion two weeks ago, offering to pay the bar tabs of all participating customers when the Jets — and Rodgers — lose. Patrons faced conditions, including that Rodgers had to start the game and their tabs had to be opened 15 minutes before kickoff.
During Monday’s game between the Jets and the Buffalo Bills, many customers at the Milwaukee bar cheered, sensing a free night of drinking, when Rodgers left in the first quarter with an injury. That injury turned out to be a torn left Achilles tendon that ended Rodgers' debut season with the Jets. But the team went on to win the game 22-16 in overtime, dashing customers’ free drink hopes.
Following Rodgers’ injury, bar owner Scott Schaefer said people began ordering more drinks because they felt more certain of a Jets loss. He said emotions in the bar were “mixed” when they ended up winning.
Olivia Fallon, a manager at Jack’s American Pub, said about 350 patrons took up the bar’s offer Monday night and the average tab ended up being between $50 and $60.
“But there were some outliers. There was a $160 tab, a $130 tab, here and there," she told WDJT-TV on Tuesday, calling Monday night one of the bar’s biggest nights of the year.
With Rodgers now out for the season, Schaefer said his establishment still wants to do a promotion related to the Jets, but the bar has not yet determined what that will be.
“We’re going to try to do something else. We want to see what happens over the next couple of days,” he told the Milwaukee Journal Sentinel. "We want to keep the promotion going, but in what form, we don’t know.”
To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season.
On VF Hive: We’re joined by the crew from Vanity Fair's Hive to discuss Bannon's Mueller investigation subpoena. On Between Bells: Winter Olympics diplomacy, and Ellen Pompeo's payday. With New York Magazine, Latina Magazine, and FHM.
North Korea and South Korea shocked the world by announcing plans to march under a unified flag at the upcoming Winter Olympic Games. FHM's Nick Dimengo joins Cheddar to discuss whether the news will increase interest in the games.
The former Yankees star founded "The Players' Tribune" in 2014 as a way for athletes to tell their stories the way they want them to be told. The CEO says Facebook's changes only help get their story out there.
What's better than reading in-depth news about your favorite athletes, perhaps getting that news straight from the players' pen or mouth? "The Players' Tribune" is a sports media company started by Derek Jeter back in 2014. Since then, TPT has grown into video, continued to break news, and builds recognition in the sports space.
VICIS CEO Dave Marver discusses the Zero1 helmet, rated by the NFL as the safest ever made. Marver explains what makes the helmet different and what's next for the company.
People have compared trading on the stock market to playing a sport. You need to know the players, when to make your move, and how to win. So why not follow the sports industry and sports business like how you follow the stock market news? Corey Leff thinks you should. That is why he started "John Wall Street," a newsletter that covers the ins and outs of the sports industry.
Najee Goode is both a linebacker for the Philadelphia Eagles and a design engineer for the app VEEPIO. The Super Bowl hopeful joins Cheddar to explain what the Eagles need to do to win on Sunday and why VEEPIO is helping fans be more engaged.
On VF Hive, we're joined by the crew at Vanity Fair's Hive to discuss Oprah's White House ambitions and Steve Bannon's next moves. Then on Between Bells, we break down the new allegations against James Franco and the Lavar Ball drama sweeping the NBA.
The most talked about person in the NBA isn't even in the NBA. FHM Magazine's Nick Dimengo discusses the media firestorm surrounding Lavar Ball and his increasingly outspoken comments about his son's team, the Los Angeles Lakers.
