Microsoft started 2020 with a bold plan: become carbon negative by 2030. Now it's announced a new coalition of global companies with the goal of catalyzing the shift away from fossil fuels.
"This has to be about much more than just Microsoft," Lucas Joppa, chief environmental officer at Microsoft, told Cheddar. "This has to be about leading companies across the private sector coming together to work on this challenge."
The industry and continent-spanning coalition, dubbed Transform to Net Zero, includes Maersk, Danone, Mercedes-Benz AG, Microsoft, Natura & Co, Nike, Starbucks, Unilever, and Wipro.
"What we're focusing on is going beyond making commitments," he said. "We need all companies to make meaningful, significant climate commitments. But those of us that have made those commitments, now it's time to get to work."
One shared goal of the group will be to develop playbooks based on their experiences decarbonizing, which they can then share with other companies unsure of how to proceed.
Microsoft's short-term goal is to remove 1 million metric tons of carbon from the environment within the year. It began the process this week by issuing what it calls a "groundbreaking" request for a proposal to source technology and nature-based carbon removal solutions from other firms.
Another piece of Microsoft's climate plan is switching its data centers to renewable energy sources. The company is partnering with Sol Systems, energy developer and investor, to build that capacity in communities that have been disproportionately impacted by pollution.
This will be the first major investment from the company's $1 billion Climate Innovation Fund that launched in January.
The partnership aims to add 500 megawatts to Microsoft's renewable energy portfolio, which already has approximately 1.9 gigawatts, according to Joppa. Microsoft says 500 megawatts would provide enough energy to power 70,000 U.S. homes.
Joppa said Microsoft is shooting for 100 percent renewable energy by 2025.
As Microsoft attempts to drive change in the corporate sector, Joppa is still banking on the public sector to step up with new regulations to combat climate change.
"It can't just be about us," Joppa said. "I believe that we need a much more level playing field. We need everybody to be required and incentivized to go and operate in this space, to move everybody's business practices to net zero by 2050. Ultimately we're going to need regulation and policy to get us there."
The mercurial and Twitter-obsessed Tesla ($TSLA) CEO changed his handle overnight to "Elon Tusk" with an elephant emoji, and tweeted that there would be "some Tesla news" coming at 2 p.m. on Thursday.
Snap Inc. CEO Evan Spiegel isn't one to typically tease future products, but he did hint that Snapchat has bigger ambitions for e-commerce during a talk at a conference on Monday. Snapchat has "pretty cool products coming on the e-commerce side that we’re excited about," Spiegel said onstage at Morgan Stanley's Tech, Media, and Telecom industry conference in San Francisco.
After packing up its plans to open a new campus in New York City, is it possible Amazon will cross the river and set up shop in Newark, N.J.? That city is holding out hope that Amazon's exodus from New York doesn't mean that it's done expanding in the region. Aisha Glover, president and CEO of the Newark Alliance, told Cheddar on Tuesday that her job is to "gently nudge them and remind them that Newark is still there."
SoundCloud, the German streaming service that was on the brink of collapse before a financial rescue in 2017, is doubling down as a platform for creators with a new service that will allow artists to upload and push their content to all of the major streaming providers, including Apple, Spotify, and Amazon. SoundCloud CEO Kerry Trainor told Cheddar it's an "exciting and natural addition" to SoundCloud's value proposition as a place where artists go to distribute their music.
The fallout continues over Amazon's decision to pull out of New York City. Many housing developers scooped up property in the area in anticipation of the 25,000 new employees that would have been coming to town. So what does that mean for the future of real estate in Long Island City? Amy Plitt from Curbed NY talked to Cheddar about how it will impact everything from rents to sidewalks.
While nearly every mid- to large-sized bank rushed to announce blockchain trials and experiments three years ago — only to conclude that they couldn’t find a useful application for the emerging technology — JPMorgan Chase has found its business case: payments.
Bradley Tusk, the founder and CEO of Tusk Strategies and former campaign manager of Mayor Michael Bloomberg, knows exactly why Amazon's HQ2 plans in New York City fell apart. "It's not that we didn't get it because of some geopolitical economic trend or something out of our control. We didn't get it because our own politicians and Amazon themselves were too incompetent and too arrogant and too tone deaf to get it right," Tusk told Cheddar.
Amazon's blog post announcing it will pull the plug on its New York City headquarters is nothing but a bluff to bring politicians back to the negotiating table, said D.A. Davidson Analyst Tom Forte. "Absolutely Amazon's bluffing," Forte told Cheddar Friday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Wham-O, a company best known for mass-marketing iconic toys like the hula hoop and Frisbee, manufactures most of its toys in China. But only now that has chosen to branch out into e-bikes does the company anticipate feeling the sting of the ongoing trade war. "To date, it hasn't really affected us that much," Wham-O President Todd Richards told Cheddar. "Now with this new technology and this new product, we foresee a little bit of a cost impact."
