The apparel company Marine Layer is expanding its [Airbnb loft project](https://www.marinelayer.com/pages/airbnb), with plans to open a new apartment and Nashville store that aims to create a unique brand experience that pays homage to the company's beachcomber vibe and e-commerce heritage.
The California-based clothier opened its third [loft above its New Orleans](https://www.airbnb.com/rooms/24201760) store in March for $200 a night. The company also offers lofts for rent in Portland, Ore., (currently being renovated) and [Chicago ($300/night)](https://www.airbnb.com/rooms/6644524). The fourth location in Nashville is scheduled to open this summer.
Mike Natenshon, co-founder of Marine Layer, said he and his partner Adam Lynch decided to offer apartments for rent above their stores as a way to sell an experience along with their super-soft T-shirts.
"It was a great way to experience the lifestyle beyond the store," said Natenshon in an interview Thursday on Cheddar.
Natenshon founded Marine Layer in 2009 as a one-man enterprise, with the mission of creating the world's softest T-shirt. He and his friend Lynch started by selling their tees out of the back of a van. Once they outgrew their '69 VW bus, they started an online-only, direct-to-consumer company e-commerce service.
Almost 10 years and two rounds of funding later, Marine Layer has set up 34 brick-and-mortar shops and raised $3.7 million, according to [Crunchbase](https://www.crunchbase.com/organization/marinelayer). Natenshon said he and Lynch decided to open physical stores because they wanted to, "be wherever customers want to shop."
Marine Layer's considered approach ー e-commerce, brick-and-mortar, and AirBnB lofts ー is intended to create a unique customer experience.
"We have a human element to our brand that is very hard to replicate," said Natenshon. "Those personal touches are why we are successful in the world of Amazon."
For the full interview, [click here](https://cheddar.com/videos/marine-layer-founders-share-their-secret-to-succeeding-in-the-amazon-era).
Kate Miller and Anna Duckworth want to help women come out of the cannabis closet.The pair co-founded Miss Grass, an online magazine and shop that curates products with female cannabis users in mind. Together, they're pushing back on the notion that only a certain kind of person smokes marijuana. "Marketing, what has been out there historically, has really leaned into this stoner stigma and this male, lazy guy on the couch," Miller told Cheddar.
The shocking rise in teen vaping is a public health crisis that the FDA has been slow to address, according to a nationally recognized cardiologist. Dr. Kevin Campbell, who is also CEO of Pace Mate, a digital cardiac monitoring service, said the recent study from the CDC that linked vaping to a spike in teen tobacco use shows that more serious steps need to be take. The first step? Get rid of the flavored nicotine "pods," which Campbell said are acting as a gateway for teenage beginner vapers to get hooked on nicotine.
As technology and social media exacerbate the spread of misinformation, much of the burden is on individuals to keep themselves informed, said Shiv Singh, author of "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era."
What does it mean to trust something -- or someone? A new book looks at trust and how it's eroding because of our current culture. Shiv Singh, co-author of "Savvy," talked to Cheddar about how the problem has developed and how it's impacting our daily lives.
The theme of Bill and Melinda Gates' annual letter for 2019 is "surprise." The letter, released Tuesday, acts as a roadmap for how the Gates Foundation plans to invest in technology that will help make the world a better place in the years to come. And, as Melinda Gates told Cheddar in an interview, it starts with poop.
Sen. Kamala Harris' acknowledgement that she's smoked marijuana in the past was a big step toward removing the stigma and misinformation around cannabis, the co-founder of a cannabis advocacy group told Cheddar. "It's a huge step actually," said Christine De La Rosa. "I'm glad that she was willing to talk about that."
A few weeks ago, a Buzzfeed article that coined the term "millennial burnout" went viral, with readers taking to social media to discuss the very particular sense of exhaustion felt by this generation, and how it's different from the universal stresses of daily life. As Joni Rayos-Samilin, a "transformational" coach, explained to Cheddar, the source of millennial burnout can be traced to ー what else ー the internet.
These are the headlines you Need 2 Know for Tuesday, Jan. 12, 2019.
There's a dearth of research to back up the abundance of miraculous health claims tied to CBD ー but that won't stop celebrities from endorsing it. CBD, or cannabidiol, is a component of cannabis or hemp with little to no psychotropic effects. It is purported to have an array of applications to treat everything from epilepsy to anxiety, pain, depression, and sleeplessness. When Congress and President Trump signed the latest version of the Farm Bill into effect, they also legalized hemp, and thereby CBD derived from hemp.
It's one of the most believed classic Disney films of all time, and this year, 'The Little Mermaid' is celebrating 30 years. Jodi Benson, who voiced Ariel in the 1989 version of the film, talked to Cheddar about the original recording session, being recognized on the phone, and what it was like to see the story come to life on Broadway.
