Dodgers Using Crypto Tokens to Give Away Digital Bobbleheads
*By Michael Teich*
One team is bringing crypto to the baseball diamond.
The LA Dodgers will hold what is considered to be the first-ever crypto giveaway in sports when they take on the San Diego Padres Friday night.
Fans will have a chance to receive digital bobbleheads that double as crypto tokens. After unlocking the Dodgers' coin within an Ethereum wallet, they’ll have the opportunity to download a digital caricature of one of three players: Clayton Kershaw, Justin Turner, or Kenley Jansen.
“Hopefully, what we're going to see is the start of a new market of collectibles within digital assets,” Ralph Esquibel, the team's VP of Information and Technology, said Friday in an interview on Cheddar.
Esquibel said the adoption of blockchain will bring new life to the world of collecting. Collecting sports memorabilia isn't just a hobby, though. It's also a $5.4 billion industry in the U.S., according to research from [collectable.com](https://www.forbes.com/sites/davidseideman/2018/09/19/tech-entrepreneur-determines-first-true-estimate-of-sports-memorabilia-market-5-4-billion/#497ea8df52e8).
For now, the Dodgers will not be introducing crypto as a currency to buy peanuts and crackerjacks ー or even tickets to games. But Esquibel sees those options as a possibility for the future.
“I don’t believe we’re ready for it, as of yet," he said.
The crypto integration is one example of how major league sports teams are trying to lure fans off the couch and into stadiums and improve the venue experience.
Teams in other leagues ー like the NFL's Baltimore Ravens and the Atlanta Falcons ー are slashing concession prices. The Ravens’s director of guest experience told Cheddar that he hopes M&T Stadium’s 33 percent price reduction on certain foods and beverages will increase fan engagement and boost [ticket sales](https://cheddar.com/videos/strengthening-nfl-stadium-experience-with-cheaper-food).
While the Dodgers are focused on the next big thing in sports memorabilia, Esquibel reassured fans of collectibles that the new crypto tokens won’t replace traditional bobbleheads.
At least not for now.
For full interview [click here](https://cheddar.com/videos/la-dodgers-bring-crypto-to-the-baseball-diamond).
Tech analyst Rene Ritchie discusses new EU legislation that will force iPhones to use a USB-C charger in fall 2024 and what that means for Apple's strategy in Europe.
Catching you up on the stories you need to know this morning, mass shooting victims testify on Capitol Hill, the White House outlines its plan to vaccinate kids younger than five years old, and we break down how to protect yourself from monkeypox.
There are now over 1,000 plant-based restaurants in the U.S. It's clear that people are hungry for vegan alternatives at restaurants nationwide. However, when it comes to pizza, vegan options don't have the best reputation. NUMU Food Group is looking to change that with its brand new vegan mozzarella. Mike Pytlinski, CEO of NUMU Food Group, joins Cheddar News to discuss.
Tattoo artist Katrina "Kat Tat" Jackson, famous for starring in the VH1 hit series "Black Ink Crew: Chicago," is also the first Black woman to own a tattoo shop in Beverly Hills. She joined Cheddar News to discuss her trailblazing work, the stigma BIPOC tattoo artists face in the industry, and the way the space has changed for artists of color since her start. "In the beginning, I remember walking into a tattoo shop just like, hey, I wanna learn, I wanna be a tattoo artist and kind of just being laughed at, not taken seriously," she said. "Even with the tattoo conventions, a lot of African American tattoo artists were almost scared to go to conventions because it's not a welcoming environment."
Jack Miller, Head of Trading at Baird, joined Closing Bell to break down how the Securities and Exchange Commission's proposals would change the landscape for individual investors, as they face stiff opposition from brokerages like Robinhood.
Robotics automation technology company Symbotic made its market debut on the Nasdaq via a SPAC merger with SVF Investment Corp. 3, a special purpose acquisition company sponsored by an affiliate of SoftBank Investment Advisers. Symbotic rang the Opening Bell at the Nasdaq to celebrate the occasion this morning. Its debut on Wall Street comes amid an urgent need for logistics solutions, as it aims to reimagine supply chains with its A.I.-powered robotic and software platform. Tom Earnst, CFO of Symbotic, and Vikas Parekh, managing partner at Softbank Investment Advisors, join Cheddar News' Closing Bell to discuss.
Michelle Castillo joined Closing Bell to break down Elon Musk's announcement to SpaceX employees that the Starlink internet business might not see itself as an IPO until 2025, Twitter planning to hand over the user data he requested as a condition of the acquisition, and Warren Buffet-backed Chinese EV company BYD stating it will be supplying batteries to Tesla "very soon."
