*By Alisha Haridasani*
It’s the most divisive question since the blue and black dress (or was it white and gold?!): Do you hear Yanny or Laurel?
Technically, the answer is "Laurel." But some people swear it's "Yanny."
The question, which is ripping the internet apart, revolves around an audio clip [reportedly](https://www.nytimes.com/2018/05/15/science/yanny-laurel.html) posted on Reddit by a student who found it on a vocabulary website when researching a school project under the word "laurel." The clip went viral, leaving many listeners questioning what they heard ー and maybe their sanity.
The discrepancy in what people hear could be due to circumstance, said Brad Story, professor of speech, language, and hearing at the University of Arizona.
“It really is going to depend on the information that you have in terms of your bias toward listening to it at that moment in time," said Story. "That’s what we call ‘top-down information’ ー trying to make sense of any kind of pattern that's present.”
The two words share very similar acoustic characteristics that your brain could selectively hear it one way or the other, he said.
The bass, frequency, and volume of the audio clip can also influence what someone hears. Some people posted videos on [Twitter](https://twitter.com/JFLivesay/status/996585941241401346) where the audio levels were adjusted, changing how the clip could be heard.
So, whatever the *technical* answer to the question is, in reality, it can be both.
For the full interview, [click here](https://cheddar.com/videos/yanny-vs-laurel).
The make-or-break holiday shopping season was off to a strong start as of Black Friday, according to early online data and interviews with several analysts and early online statistics. On Thanksgiving day alone, consumers nationwide spent $1.75 billion online ー a striking increase of nearly 30 percent over last year, according to data from Adobe Analytics. The latest numbers are an indication that what was once a day-long Black Friday event, that then extended into a long weekend capped by Cyber Monday, has morphed into something altogether different.
Sandwiched between the massive Black Friday and Cyber Monday, Small Business Saturday is a day for mom-and-pop shops to take a slice of holiday revenue from the retail giants. Walter Frye, a vice president at American Express, sat down with Cheddar to discuss how his company is working to raise awareness about the importance of shopping small. When a shopper spends one dollar at a small business, 67 percent of that dollar stays in the local community, he told Cheddar.
Amazon's decision to bring an HQ2 to Queens, N.Y., was met by considerable backlash. According to the director of the city's Riders Alliance, the frustration is largely about the subway's reliability ー or lack thereof. "We have enough space on our trains, but they're not reliable," Danny Pearlstein, policy and communications director of the Riders Alliance, told Cheddar Wednesday.
Airports nationwide are gearing up for one of the busiest holiday travel weekends on record. But thrifty procrastinators take heart: there may still be some workarounds to help save money on holiday travel this year.
Condé Nast's shift to digital continued this week with an announcement that Glamour, the 80-year-old women's fashion magazine, would cease monthly print publication after its January 2019 issue. It follows similar moves by Teen Vogue and Self, other female-focused brands in the Condé stable. The vaunted magazine publisher lost $120 million last year amid a consolidation of its print properties.
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
These are the headlines you Need 2 Know for Wednesday, Nov. 21, 2018.
Home-builders were largely spared from the broader market sell-off early this week, but a mix of high home prices, rising mortgage rates, and low home-builder confidence are threatening the future of the housing market.
Gwenyth Paltrow's Goop brand is out with its annual holiday gift guide, with such practical ideas as 24 karat gold rolling papers and an entire Spanish village.
Dr. Karin Tamerius is the mind behind "Angry Uncle Bot," an interactive feature for the New York Times which simulates conversations between the user and their disagreeable relatives.
