While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
While the pandemic caused financial troubles for many, the unique circumstances of the last two years proved helpful to many Americans. Whether it was the federal government's stimulus checks, expanded unemployment insurance, or general lockdowns, recent data reveals that the covid-19 pandemic helped many reach financial security. Neale Godfrey, Financial Expert and New York Times #1 Best Selling Author joined Cheddar's Opening Bell to discuss.
Take-Two Interactive is set to buy Zynga for $12.7 billion. The deal marks the latest blockbuster acquisition in the video game industry. The massive deal will bring the maker of popular mobile games like 'Farmville' and 'Words with Friends' under the scope of Take-Two, the company behind 'Grand Theft Auto' and 'NBA 2K.' Kenny Rovello, President & Co-Founder of Arkadium, joined Cheddar's Opening Bell to discuss.
GameStop is getting into the NFT and crypto space. The video game retailer announced the launch of an entire division aimed at creating a marketplace for NFTs and other crypto partnerships. The move comes as part of a turnaround plan by GameStop which has struggled in recent years as gamers shift away from physical game releases. Patrick McConlogue, CEO, Overline & Former Citadel Investment Group Engineer joined Cheddar's Opening Bell.
Philip Levine, Former Mayor of Miami Beach & Cruise Industry Expert, breaks down the challenges cruise operators are facing as COVID-19 cases rise, and provides insight on what the future of the industry may look like.
Jill Klindt, CFO of Workiva, talks about the challenges corporations have implementing ESG initiatives and how CFO's can build a trusted sustainable future.
Matt Orton, Chief Market Strategist at Carillon Tower Advisers, talks about the near-term risks to the market as Fed monetary policy accelerates and highlights areas of the tech sector that may be under-valued.
John Petrides, Portfolio Manager at Tocqueville Asset Management, provides insight on the strength of the Financial sector and highlights opportunities companies have to boost the labor market.
Darren Schuringa, Founder and CEO of ASYMmetric ETFs, talks about the ripple effect inflation has on the market and highlights the areas of tech with growth potential.
U.S. markets opened higher despite red-hot inflation data which showed the highest surge in nearly 40 years. Jon Maier, CIO, GlobalX ETFs joined Cheddar's Opening Bell to discuss this historic report.
Former wide receiver for the New York Giants, Victor Cruz has partnered with Krystal Restaurants, a popular burger chain in the South, to bring the franchise to his home state of New Jersey. Cruz and Alice Crowder, CMO of Krystal Restaurants, joined Cheddar's Opening Bell to discuss the venture. The five new locations will be known as "Victor Cruz's Krystal," decked out with memorabilia from his football career, with the former player explaining how "hands-on" he plans on being. "You never know, OK? You might walk in and Victor Cruz will be flipping a burger back there, and you might be getting it directly from the source," he said.
