While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
Stocks closed lower Thursday with all three major indexes on track to end the week lower. The tech-heavy Nasdaq is on track for its worst week since March 2020, and is down 12% from its record high. Meanwhile, the Dow closed below its 200-day moving average for the first time since December 2021. The S&P 500 didn't fare much better, falling 1.1%. Christopher Wolfe, Chief Investment Officer at First Republic Private Wealth Management, joins Cheddar News' Closing Bell to discuss today's close, this week's market volatility, and more.
Eric Marshall, portfolio manager, Hodges Funds, joins Cheddar News' Closing Bell, where he says the airlines are still not out of the woods when it comes to their COVID-19 recovery, and also addresses the impact of Omicron and inflation weighing on companies at the start of 2022.
Connected cars software development platform Smartcar announced this week it has raised $24 million in a Series B round led by Energize Ventures. Smartcar's software can be integrated into mobile and web apps from mobility businesses. It allows users to do things like locate and unlock a vehicle, as well as check its mileage, fuel level, and battery if the vehicle is electric. Smartcar's technology is compatible with 22 different vehicle brands in 31 different countries. Smartcar co-founder and CEO Sahas Katta joined Cheddar News' Closing Bell to discuss.
Google currently does not accept cryptocurrency as a form of payment in contrast with other big businesses that have taken advantage of the new crypto wealth that's accrued. The tech giant recently hired former PayPal executive Arnold Goldberg to lead its payment division, likely more firmly entering digital currency usage. "I think the real question is, why given the size of the industry, has Google not done this before or been actively accepting and using cryptocurrency, and it's really a lack of regulatory clarity," Halsey Minor, executive chairman of Public Mint, told Cheddar.
The drama surrounding tennis star Novak Djokovic continues after he was deported from Australia over the weekend due to the nation's COVID-19 vaccine requirements. Djokovic was forced to leave the country on the eve of what was to be his first match in defense of his Australian Open title after three judges ruled in favor of his removal and revealed their reasoning for doing so. Adding to his woes, a law recently passed in France is putting his chances of defending his French Open title in jeopardy. The director of Marist's Center for Sports Communication, Jane McManus, joined Cheddar to discuss the ongoing fallout.
Sports Illustrated Swimsuit is marking the 58th anniversary of its first print issue with the announcement of a new advertising mandate called Pay With Change. The magazine's annual print will now only feature brands who are helping drive gender equality forward, creating a sweeping call to action for the publishing industry. MJ Day, editor-in-chief of SI Swimsuit, joined Cheddar to discuss the goals of the new initiative.
Sonia Thompson, inclusive marketing strategist and consultant, breaks down the need to retool the hiring process and how organizations can make for a better workplace environment.
Netflix is set to report its Q4 earnings after the bell on Thursday. Wall Street is bullish on the streaming giant, estimating it will report its highest total of new subscribers for any quarter in 2021. But the company also faced major hurdles last year, from slowing revenue growth to rising streaming competition to increasing production costs. Chris Legg, senior managing director at Progress Partners, gives a preview.
