*By Michael Teich*
Uber is driving itself to the center of the scooter scuffle with its strategic partnership with Lime, a deal that will allow users to eventually request an electric scooter through its app.
Axios reporter Dan Primack, who broke the story, says there's a key advantage to the bike-sharing company choosing Uber as a partner over rival Lyft.
"One of the big reasons Lime wanted to partner with Uber is because Uber has much deeper geographic penetration, especially internationally," Primack said in an interview on Cheddar Tuesday. On top of that, "Uber has the deepest pockets right now. "
A fragile relationship with city officials, though, could hold back Uber and Lime from a complete transportation takeover. San Francisco is only granting five permits for companies to operate a dock-less, rentable electric scooter programs on city streets. While Primack said it's still unclear whether either company will be one of the chosen, he noted that Lime's survival does not depend on the SF market because it is already in 80 other regions.
"It wouldn't be end of world if they didn't get into San Francisco."
Despite sky-high valuations for scooter companies such as Lime and Bird, Primack told Cheddar it is unlikely that the industry is in a bubble. He also does not expect the deals in the scooter business to lose momentum, predicting that we could soon see Uber fully acquire Lime.
"My guess is that it would happen quick," he said.
For the full segment, [click here.](https://cheddar.com/videos/primack-uber-best-positioned-in-scooter-wars)
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Parallel Systems has been selected to receive $4.5 million from the Department of Energy for an advanced testing program of its autonomous, battery-electric rail vehicles. The startup, which has raised more than $53 million to date, was founded by former SpaceX engineers to reimagine the rail system by creating a more efficient, decarbonized freight network. Matt Soule, Co-founder & CEO of Parallel Systems, joined Cheddar's Opening Bell to discuss what the company hopes to achieve.
Disney reported earnings beat on both top and bottom lines. Earnings per share came in at $1.06 versus Refinitiv estimates of 63 cents. Revenue also exceeded expectations at $21.82 billion dollars versus $20.91 billion expected. Meanwhile, Disney+ added 11.8 million new subscribers this quarter to reach nearly 130 million total. Tuna Amobi, media and entertainment expert at CFRA research, joined Cheddar to gives his take on Disney's earnings blowout.
Almost a decade after facing a parent's worst nightmare, the families of the young students killed in the Sandy Hook School shooting reached a settlement with gun manufacturer Remington, makers of the Bushmaster AR-15 used in the crime. David Pucino, deputy chief counsel, Giffords Law Center to Prevent Gun Violence joined Cheddar News to discuss the families' case and how its strategy brought about the legal settlement. "They built a really great case showing the way that Bushmaster developed its advertising to drive sales using those toxic messages.
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
In efforts to help support black-owned brands. Ulta Beauty says it will make a commitment to not only give these brand shelf space but also help them navigate the ins and outs of growing a business. Last week, the beauty retailer announced in order to reach those goals, the company will spend $50 million on diversity and inclusion programs, including an accelerated program to mentor entrepreneurs of color. CEO of Ulta Beauty, Dave Kimbell, joined Cheddar to discuss more.
Inflation remains hot as the January PPI has increased by 1 percent, twice what analysts had been expecting with a jump of 9.7 over the year. Beth Ann Bovino, the U.S. chief economist, for S&P Global Ratings, joined Cheddar News to discuss the rapid pace of inflation alongside higher wages, predicting the Federal Reserve will act quickly and forcefully this year. "They haven't changed their forecast, yet, that's gonna come out soon. But we expect that a March rate hike is basically pretty much baked in the cake," she said. "We think six rate hikes in total for 2022."
