The Ad Council is a non-profit promoting public service advertisements with the goal of tackling social issues. The organization is behind campaigns such as "Smokey Bear," and "Friends Don't Let Friends Drink and Drive." Lisa Sherman, President and CEO of Ad Council, sat down with Kristen Scholer to discuss some of the group's most successful campaigns of the year.
Sherman says the organization uses the super power of media for good causes. On the top of the list of social issues are suicide and breast cancer. Sherman fills us in on the Ad Council's campaigns for suicide prevention and for raising awareness of the fact that African-American women are significantly more likely to get breast cancer than white women are.
The Ad Council's "Love Has No Labels" campaign went viral and became a big hit for the non-profit. The original video was seen around the world over 160 million times. Sherman highlighted the Diversity and Inclusion PSA as the ad she is most proud of.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
Celebrity trainer Corey Calliet stopped by Cheddar News studio to talk about his process for getting the Creed III cast in tip-top shape for their big on-screen face-off.
Author Willie Mae Brown, a child of the civil rights movement era, joined Cheddar News to talk about her children's book "My Selma," in which she tells the story of her younger life through the voice of her 12-year-old self.
Black History Month might be over but an immersive Black history art exhibit in Westchester, New York is offering people a chance to learn some lesser-known facts year-round.
