Google is making new commitments to diversity with the launch of two startup programs aimed at jump-starting growth for business owners, specifically for women and Black founders.

These are the latest in a long list of programs the tech giant has created to empower businesses seeking adequate resources for success, said Google's head of first startups, Jewel Burks Solomon. Furthermore, she added that the tech giant is specifically adding resources to help companies succeed in the unprecedented business climate brought about by the coronavirus pandemic. 

"We think that giving these founders the best resources that Google has to offer is a great way for us to really be helpful and to just also make sure that these businesses succeed and grow," she told Cheddar.

Google isn't just offering help because it's a trend on Twitter, said Jason Scott, head of startup developers ecosystems at Google. The company is committed to ensuring businesses continue thriving in the future.

"One thing we're really, really, really passionate about is continuing to support diverse founders and representations across all of our programs," he said.

Continued support isn't always measured in monetary terms, Solomon mentioned, but it can also be defined by the tools that can be used to make a product or idea more complete. The new programs offer "additional services" that provide unique access to personalized mentorship and technical workshops.

"We're really excited that Google has taken the stand to say, 'We're going to not just do a one-time thing, but we're going to do something that will really stand the test of time and continue to invest in these businesses,'" Solomon said.

Lasting success for the startups is not Google's sole priority, noted Solomon. The company is also committed to ensuring fair business practices so smaller companies are not simply overrun by larger entities. 

"This is our entire team mission: to level the playing field for underrepresented startup founders. And it didn't just start this week or last week. It's been something that we've been doing for many years," she said.

For Solomon, participating in the launch of these new startup initiatives is personal and one she's happy Google fully stands behind.

"I started a tech company back in 2013, so I really understood the challenges, frankly, that Black and brown founders faced," Solomon said.

Share:
More In Business
U.S. Stocks Close at Session Lows
U.S. stocks closed Thursday at their lowest levels of the trading day, as investors continue to eye inflation ahead of the May CPI report out Friday. Art Hogan, Chief Market Strategist for National Holdings, joins Cheddar News' Closing Bell to discuss.
Branding 101
Creating a brand is one of the most important steps in building a business. It can help set you apart from the competition and tells customers what your values are, but many companies don't know how to brand themselves effectively. Tiana Von Johnson, CEO & Chief Brand Strategist of TVJ World, gives expert tips on the do’s and don’ts of branding.
Housing Affordability Drops To Lowest Level On Record
Housing affordability has collapsed to its lowest level on record over the last year. According to the national association of realtors, affordability has dropped by 29%, thanks to surging home prices and mortgage rates. Odeta Kushi, Deputy Chief Economist of First American, breaks down the housing market, and when buyers can expect prices to finally drop.
Markets Plunge On Hotter-Than-Expected Inflation Data
U.S. markets opened sharply lower on Friday on hotter-than-expected inflation data. The May CPI showed an 8.6% jump in consumer prices year-over-year, higher the expected 8.3%. Mark Howard, Senior Multi-Asset Specialist at BNP Paribas joined Cheddar's Opening Bell to discuss.
U.S. Stocks Close at Session Lows Following High May Inflation Data
U.S. stocks closed Friday at session lows after May CPI data showed inflation in the U.S. has not peaked and is still rising rapidly. For the week, the S&P fell 5.06%, the Dow lost 4.58%, and the Nasdaq dropped 5.60%, marking the worst week since January for all three major indexes. Mike Zigmont, Head of Trading and Research at Harvest Volatility Management, joins Cheddar News' Closing Bell to discuss.
Resilience Force Tackles Unemployment, Climate Change With Job Creation and Community Outreach
Residents often have to wait on federal assistance after a disaster, but one group has a solution: hiring community members to help clean up and improve their neighborhoods. Resilience Force tackles two problems at once by creating jobs in response to growing climate-related disasters. LaTanja Silvester, director of New Orleans programming for Resilience Force, joins Closing Bell to discuss how the organization creates jobs in communities that need help and higher employment, the importance of creating a "green" workforce, and more.
Christie’s to Offer Rare 'Legacy of the GOAT' Michael Jordan Memorabilia
Auction house Christie's will be presenting "Legacy of the GOAT," which will include a rare Michael Jordan signed rookie card and sneakers. Caitlin Donovan, the vice president of Christie's handbags and accessories department. joined Cheddar News to discuss the special memorabilia selection for the NBA great. "He's been a global phenomenon, so he's really shaped '90s culture and streetwear culture," she said. "And we see bidders from every pocket in the world."
Load More