Exclusivity is the trademark of many fashion companies. Brands like Supreme have become famous for only releasing a small amount of each product they make. In just a few years, luxury sneaker brand KOIO has also made a name for itself through limited drops and pop-up shops. KOIO Founders Johannes Quodt and Chris Wichert explain where they came up with the idea for launching a luxury shoe line. Neither of the founders had experience in fashion before KOIO. Despite their lack of experience, they've built a brand with celebrity fans like Jake Gyllenhaal. KOIO is coming out with a number of new limited editions with partners like HBO, and American Ballet Theater's principal dancer James Whitesides. Quodt and Wichert explain what goes into choosing partners and striking a deal.

Share:
More In Business
Strong Job Market Fuels Higher Retail Sales
Americans stepped up their spending in December more than expected, closing out the holiday season and the year on an upbeat tone. The Commerce Department said retail sales rose 0.6% in December compared with a November’s 0.3% increase.
Why CEO's Fear A.I. and Climate Change
More executives are feeling better about the global economy. But a growing number don’t think their companies will survive the coming decade without a major overhaul because of pressure from climate change and technology like artificial intelligence.
A Gold Medal For Beer Drinkers
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.
Why Record-Shattering Heat Has Scientists On Edge
The latest calculations from several science agencies showing Earth obliterated global heat records last year may seem scary. But scientists worry that what’s behind those numbers could be even worse.
Load More