Gary Vaynerchuk, the outspoken CEO of creative agency VaynerMedia, checked in with Cheddar before the weekend to share his views on the biggest stories this week.
On creating jobs in the digital economy post-COVID:
"We've seen this before. When there's huge technology advancements, things evolve," he said.
Rather than focusing on the jobs being lost to technological changes, Vaynerchuk emphasized the "millions" of jobs being created around capturing and producing online content. He pointed to the emergence of “non-fungible tokens” or NFTs, which are digital certificates on the Ethereum blockchain that authenticate ownership of a digital asset and can be bought and sold.
Digital economy evangelists such as Vaynerchuk see NFTs as crucial to monetizing the web.
"It feels like a sea change: the blockchain, the ledgerization [or] digitalization of all goods, the way music is distributed, books, the way art and collectibles are sold, the way season tickets can be sold."
The goal, Vaynerchuk explained, is for the NFT market to set prices for the online economy.
On the possibility of new regulations for bitcoin and other cryptocurrencies:
"Regulation is the elephant in the room," he said.
On the one hand, he said bitcoin has gotten "over the hump" of gaining legitimacy with the general public, but that it now presents a challenge to sovereign nations on what steps they will take to regulate the cryptocurrency, and how those actions could impact its long-term success.
"I think it's going to be extremely interesting over the next half-a-decade to a decade to see what happens, and how much momentum will that currency, that community have versus what happens if it gets overregulated," he said.
On the upcoming direct listing of Coinbase, a digital currency exchange:
"You don't see companies doing this level of revenue profitably before an IPO, with a trend that is so macro that they're dominating in," said Vaynerchuk, who disclosed that he invested in the company back in 2014. "So, I'm just very curious what the market is going to do with it, but they have a lot of good math on their side."
A new mobile app has launched just in time for Valentine's Day. Our.Love bills itself as an A.I.-powered, gamified, relationship wellness app for couples. The app is set in what the company calls the Coupleverse, a virtual world where each couple can build a virtual relationship home as they also build their real-world relationship. Founder and CEO Tal Zlotnitsky joined Cheddar to discuss how the app works. "The concept behind Our.Love is to give people the opportunity to understand where they stand in their relationship through very simple metrics that we provide within the app that will help them in real-time, see where they stand, see where their partner is, and be able to get closer together," he said.
Alyson Wilson, VP of Brand Innovation at Alo Yoga, joins Cheddar News to discuss the yoga apparel company entering the metaverse and teaming up with Spring Studios for New York Fashion Week.
The 21st Annual Food Network and Cooking Channel South Beach Wine & Food Festival (SOBEWFF), is returning to Miami on February 24 with proceeds to benefit the future leaders of the hospitality industry. Lee Schrager, the founder and director of the festival, and Food Network star Jeff Mauro joined Cheddar News to discuss what ticket holders can expect, how the festival benefits students, and how Mauro will be paying tribute to fellow food celebrity, Guy Fieri, by hosting a charity auction dinner. "I mean there's nobody bigger, nobody more magnetic right now in the food space than Guy," Maura said. "I mean the guy had a Super Bowl commercial on last night. That's a dream of mine, so I'm one step closer there just by doing a tight 20 minutes at his tribute dinner."
Green tech investments had a stellar 2021 amid a wave of SPAC mergers and massive valuations. But that momentum seems to be slowing down as investors turn to safer companies amid tightening monetary policy and skepticism about profitability and reliability amid SEC investigations. What happens next for this next-generation group of startups? Sophie Karp, an equity research analyst at KeyBanc Capital Markets, joins Closing Bell to discuss.
