After nearly 25 years, the iconic Ford Bronco is getting revamped and making a comeback with two new additions to the series' family, Dave Pericak, global director of icons at Ford, told Cheddar.
"If you look at SUVs, they're more popular now than they've ever been. In 2019, SUVs had their most sales ever. So, now is the time," he said.
The iconic off-roader's sport model is set to hit the sales floor in the U.S. later this year, according to Pericak, with the two-door and first-ever four-door versions to hit the market next year. Even as the fully gas-powered SUVs draw anticipation, they're not currently part of Ford's push to reduce greenhouse gas emissions.
Pericak said the company will be spending more than $11.5 billion in electrification over the next several years, but noted the initial focus will be on the F-150, Mustang, and Transit.
The coronavirus pandemic has hit U.S. automakers, including Ford, where deliveries reportedly dropped by a third year-over-year in Q2. Still, Pericak is optimistic that an uptick is coming as economies reopen.
"I hope that we're going to be coming out of this coronavirus pretty soon. I think we're going to be hitting it at the right time when people have a lot of the pent up demand," he said.
Ford is set to debut the new line of vehicles on July 13.
Irrigation might have saved Jackson's hay, but she and her husband rejected the idea about 10 years ago over the cost: as much as $75,000 for a new well and all the equipment. But now — with an extended drought and another U.S. heat wave this week that will broil her land about an hour northwest of Dallas for days in 100-degree-plus temperatures — Jackson said she is “kind of rethinking.”
Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube despite federal law prohibiting the practice.
U.S. regulators on Wednesday announced a settlement with the company that runs Dollar Tree and Family Dollar aimed at improving worker safety at thousands of the bargain stores across the country.
