Esusu: Save More Money with Your Friends and Family
In cultures around the world families and friends pool their money together into a single pot of money. The process is called esusu, and a new app has adopted the name and making the process easier than ever.
Abbey Wemimo is the co-founder of Esusu. As an immigrant himself, Wemimo's mother practiced esusu and used that financing strategy to send Wemimo to school.
Wemimo explains that the main focus is to create a platform for immigrants and people of color, but of course he would be happy for all Americans to use the platform. Accessibility was a key factor in developing Esusu, which is why Wemimo says the company built a phone-based app.
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
David Peters, financial advisor and CPA, joined Cheddar News to discuss how families can save money from the Inflation Reduction Act when filing taxes this season.
Cheddar News' Shannon LaNier spoke with owner Kiahna Malloy of Kreme & Krumbs, a Black-owned ice cream shop in Montclair, New Jersey, about why she got into the business.
