By Mark Kennedy
Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.
Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.
This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.
It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”
For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.
There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.
U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.
Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”
Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"
Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”
The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.
A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.
Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”
The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of bipartisan legislation that aims to pave the way for widespread legal cannabis in the U.S. "The message is very simple: the time is now to bring on and get behind the STATES Act," Murphy told Cheddar. "The STATES Act is a bill that we hope can pass in Congress and in the Senate to leave cannabis reform to the states."
Fans of the tearjerker "A Walk to Remember" might not recognize star Shane West. In stark contrast to his role as Landon ー reformed bad boy and star-crossed lover to Mandy Moore's Jamie ー the actor is making his debut on Fox's "Gotham" as one of DC Comics' most notorious villains: Bane.
According to West, the series creators saved one of the best nemeses for last. "It was the final season, they saved their one big, bad villain that they hadn't done in five years for the end," he told Cheddar.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
What government shutdown? Friday's jobs report showed a blockbuster 304,000 jobs were added in the month of January, despite fears that the partial government shutdown would weigh on the job market. The unemployment rate ticked up to 4 percent, as more Americans rejoined the labor pool. "This economy is now really firing on all cylinders," said Steve Moore, distinguished visiting fellow at the Heritage Foundation. "There's nothing negative about this."
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
