*By Mike Teich* A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White. "You have to consider yourself compromised," he said. "You’ve already given your data away." Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it. The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights. "It's a great first step," White said. However, “it doesn’t go far enough." Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act). But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans." For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).

Share:
More In Technology
UK Says Russia Behind "Petya" Cyberattack
The UK is pinning the blame on Russia for the "PETYA" cyberattack that crippled firms, including FedEx and Merck. Stu Woo, Reporter at The Wall Street Journal, joined us to break down the implications of the claim.
E*TRADE Generation Trader: Inside Tesla's Performance
Our series "Generation Trader" highlights the most compelling business stories that are moving the market while utilizing E*TRADE's innovative trading platform. In this episode Cheddar's Hope King and Baker Machado take a look at Tesla's performance.
Opening Bell: February 16, 2018
The FCC Chairman is being investigated for potential collusion. Snap CEO Evan Spiegel is defending the controversial app redesign after growing backlash. The much-anticipated Marvel film "Black Panther" hits theaters Friday. Skip Kodak, SVP of LEGO Americas Group, joins Cheddar to discuss the 60th anniversary of the company.
Unilever Threatens to Pull Ads From Google and Facebook
Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech.
A New App for Dining Out on a Diet
Jillian Hastings, head of business development for HowUDish, explains how the new app works. HowUDish allows users to find meals that work for their diets, no matter where they are.
Why the "Petya" Virus Spread So Far
UK officials now say Russia was behind last year's "Petya" cyberattack. But they think the virus was targetted just at Ukraine and was never supposed to spread as widely as it did.
Spacex's Mission WiFi
Sarah Lewin, associate editor at Space.com, discusses SpaceX's upcoming launch of two satellites that will try to beam internet around the globe from space.
Load More