*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
Amazon put out a statement refuting Bernie Sander's position that its workers were underpaid and overworked. Brian Heater, a hardware editor at TechCrunch, thinks the nearly $1 trillion company can withstand it.
In its pick of two small start-ups over Bird, Lime, Uber, and Lyft, San Francisco sent a signal that the most valuable mobility companies' "launch first, ask questions later" approach is catching up to them. Scoot Global and Skip were chosen because they said they would keep riders off the sidewalks and would provide services to low-income residents. Meanwhile, Santa Monica announced that it would open its shared mobility pilot program to e-scooters from Uber, Lyft, Bird, and Lime.
Paul Johnson, partner at Harbor Peak, said regulators are nervous about being interpreted as backing crypto investing. But Bitcoin and Ethereum continue to benefit from widespread user adoption, while other platforms will likely fade away.
Amazon's free video service for Fire TV owners, reportedly in the works, is a dual play, said Michael Simon of PCWorld: sell Fire TVs and keep Prime customers signed up for life.
Tesla's chief people officer is on an unexplained, extended leave of absence, just when the company needs to project an image of stability, says Brian Deagon of Investor's Business Daily. What the electric car maker really needs, Deagon says, is for CEO Elon Musk to get some rest.
The Endowment for Clean Oceans is holding a contest for anyone with an idea that could remove some of the plastic choking our oceans. Founder Daniel Perrin said there's emerging technology that could help the process, and he wants to jumpstart it.
Personal loan and credit monitoring company MoneyLion has named a new marketing chief. Bill Davaris was previously at ad giant Ogilvy and joins Cheddar's Tanaya Macheel for an exclusive interview on the company's strategy.
We break down what primary election results in Flordia and Arizona mean for the upcoming midterm elections. President Trump steps up his criticism of Google and other big tech companies. Amazon is reportedly planning to a launch a free, ad-supported video streaming app. And we sit down with Ash Cash to get his take on why Kanye West might actually have some worthwhile career advice.
Galileo Russell, Founder of HyperChange TV, believes if Apple makes a move in the automotive industry, it won't contract out its hardware, but instead build a car from the ground up. Apple is on its way to a $2 trillion market cap, and some experts believe the "Apple Car" could push the tech giant over the edge.
