*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Something different looms over this year's annual Apple keynote: an escalating trade war with China, a country on which the company is so dependent. What will that mean for the consumer? Plus, could there be some surprises in store at Wednesday's event?
Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.
Apple caused more than a few waves last year when it rolled out its first $1,000 iPhone. The company will announce the latest set of products on Wednesday, days after it wrote to the government that it would be forced to raise prices because of the latest tariffs levied against China. Quartz's deputy tech editor Mike Murphy breaks down what to expect.
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StreetCred, launching in New York, crowdsources location data and incentivizes users to submit information with Bitcoin. The location data that Google, Apple, and others own is prohibitively expensive for entrepreneurs to buy, said StreetCred CEO Randy Meech, who hopes his company can change that.
The GM brand is concerned with the long-term effects of tariffs, said president Steve Carlisle. As Caddy launches a new crossover, the XT4, the Chinese market will play a pivotal role in whether the iconic American nameplate can take market share from BMW and Lexus.
These are the headlines you Need 2 Know.
Imran Khan, one of the highest paid executives at Snap, is leaving, reportedly to start a tech investment firm. Khan was deeply involved in bringing the company public last year.
The co-founder of the Chinese e-commerce giant on Monday laid out plans for after his retirement, saying current CEO Daniel Zhang would take over as Executive Chairman. Ma meanwhile will focus on education charities once he steps down.
MasterClass just raised $80 million in funding, which CEO David Rogier said he will use to get more high-profile instructors into its stable. The company already counts offerings from instructors like Judd Apatow, Gordon Ramsey, Steph Curry, among others.
