*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Apple casts a long shadow, and that's never more apparent than after a new product launch. John Vinh, equity research analyst at KeyBanc, ticked off the companies that, as part of Apple's supply chain, stand to benefit from the latest iPhone launch.
These are the headlines you Need 2 Know.
At its annual event in Cupertino, Calif., Apple announced three new iPhones and a new Apple Watch Series 4. With new features such as bigger screens and an EKG monitor on the watch, Apple hopes to reach audiences that may have not bought into the last edition of its products.
At Apple's annual keynote event Wednesday, the tech giant unveiled three new iPhone models as well as a redesigned Apple Watch.
Your phone's autofill function can come up with some strange suggestions, but Botnik Studios wants to put an intentionally comedic spin on predictive text. CEO Jamie Brew joined Cheddar to discuss how he's creating art out of machine learning.
Digital adviser Pefin incorpoates machine learning with financial advice. Ramya Joseph, the company's founder, told us she started the company after helping her father get through the last recession.
Louis Hsieh, the CFO of NIO, which went public on the NYSE Wednesday, said that the Chinese regulations and restrictions on the automotive industry have left no choice but to prioritize electric vehicles.
Snap Inc. opened at an all-time low Wednesday morning after BTIG analyst Rich Greenfield downgraded the stock and gave it 12-month price target of $5 a share. The stock fell about 10 percent to start the day.
Ganesh Bell, the president of Uptake, said that his company's software will be able to predict when machines will fail before they do, helping avoid costly mistakes. Uptake uses artificial intelligence in the industrial space for big business in order to streamline their processes.
