*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Adolphus Busch V is coming off the launch of ABV Cannabis, a marijuana start-up that operates in Colorado and sells disposable vape pens filled with cannabis oil. Next, Busch says he is looking to bring pre-rolled joints to market. He plans to brand the company as a healthy alternative to the product that made his family unimaginably wealthy.
Nearly all of cyclists who die in accidents weren't wearing helmets. Park & Diamond wants to change that. The start-up, which won the Red Bull Launchpad, is building a bike helmet that looks and feels like a regular baseball cap. Co-founders David Hall and Jordan Klein said the helmet is collapsible and light and made of a composite material that makes it as safe as a normal helmet.
Kimbal Musk, Tesla board member and brother of CEO Elon, told Cheddar, "If you have a Model 3 and you'd like it delivered, we can probably get done for you by the end of the week. If we haven't reached out to you, reach out to us."
Mark Cummins, CEO of Pointy, shares his advice for young entrepreneurs in our 'What Keeps You Going' segment.
These are the headlines you Need 2 Know.
Kevin Systrom and Mike Krieger, who launched the photo-sharing app in 2010, have resigned and will leave the company in the coming weeks, according to the New York Times. The news is the latest blow for Facebook, which bought Instagram in 2012 for $1 billion. The app has been a bright point for the company, with a billion monthly active users as of June.
Tune in to Cheddar Tuesday morning for the latest.
Mezu is joining the growing list of money-transfer apps by staking out a niche for privacy-conscious consumers. CEO Yuval Brisker said Mezu's selling point is the ability to transfer money without the use of personal information, like email or phone numbers.
Warren Schlichting, president of Sling TV, spoke to Cheddar from Denver Startup Week Monday about the changing media landscape. "I don't want to pay for things I'm not watching," he said, channeling the mantra of the 2.3 million cord-cutters who make up Sling's customer base.
These are the headlines you Need 2 Know.
Comcast's $38.8 billion winning bid for British satellite broadcaster Sky was a "shocking price" to pay for international expansion, said Rich Greenfield, media and tech analyst at BTIG.
