*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Grocery delivery has a new player in Los Angeles: Milk and Eggs. This service connects consumers with farmers and food producers, and the food is delivered straight from the source, made fresh for every order. Kenneth Wu, CEO and founder of Milk and Eggs, said that unlike Walmart and Amazon, his company is able to completely eliminate the grocery store.
The tech giant made its decision after reports that the data of about a half million users of Google+ had been exposed. The company reportedly chose not to disclose the bug for fear of repercussions. Google said there was no evidence the information was misused.
Acclaimed music producer, DJ, and entrepreneur Steve Aoki is dipping his toe into comic books. At New York Comic Con Aoki debuted 'Neon Future,' his comic debut.
With sites like Priceline, Kayak, and Travelocity helping consumers find cheaper flights in-the-moment, Hopper is going one step further, letting customers know when to wait to buy an airline ticket by predicting when prices will go down. With a new round of funding, Hopper is going all in on artificial intelligence technology, helping consumers find the cheapest flights possible, said Dakota Smith, the company's head of growth and business.
These are the headlines you Need 2 Know.
Facebook has announced Portal and Portal+, two video chat devices for the home that are geared towards video calling. Priced at $199 and $349, they feature A.I. technology that can automatically follow a person as they move throughout a room.
Elastic, a company that provides data services for Uber and Tinder, went public on the NYSE on Friday. The stock rose as much as 104 percent before settling at $70. CEO Shay Banon said he didn't take the company public in order to raise money but to mark the maturity of the company.
Elon Musk's infamous "funding secured" tweet spawned a now-settled SEC lawsuit, but will his latest "Shortseller Enrichment Commission" one open it back up? Elizabeth Lopatto, deputy editor at The Verge, said the Tesla CEO doesn't seem to want to give up his Twitter fingers just yet, but that could hurt the company in the long run.
If Nike's Colin Kaepernick ad taught us anything, it might have been that ads are getting more political. And Stacy Minero, Twitter's head of content strategy, said one of the reasons the ads get such traction on the platform is that "Twitter has the most valuable audience when they're most receptive."
Snap’s Vice President of Marketing, Steve LaBella, is leaving the company, Cheddar has learned. His departure comes as CEO Evan Spiegel has tasked the company with developing a new marketing and communications strategy to help reignite growth.
