*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Viacom's MTV is rebooting its "Real World" franchise by launching the show on Facebook Watch. Wall Street Journal Media Reporter Keach Hagey explains what this means for the company's streaming strategy.
Ford's new "Built Ford Proud" campaign is the work of the Wieden+Kennedy agency, long known for its creative ads for Nike ($NKE) ー including its controversial ad featuring ex-quarterback and activist Kaepernick. The first "Built Ford" ad stars Bryan Cranston inhabiting a series of cinematic personas that all take subtle digs at the tech industry.
A lead TV analyst suspects Netflix may be battling a case of nerves as the streaming giant turns to the debt markets for the third time in a year. "I think it's a reaction to the fact that Warner is coming into the picture, and Disney," Alan Wolk, a co-founder and lead analyst at TV[R]EV, told Cheddar Monday. "Suddenly, that market ー especially in the U.S. ー is getting crowded."
Amazon, Alphabet, Twiter, and other big tech companies are set to report quarterly earnings this week. Elon Musk says The Boring Company's high-speed transit tunnel will be open to the public on December 10. And Zane Holtz, star of the upcoming film 'Hunter Killer,' joins Cheddar to discuss what it's like working with big-name talent such as Gary Oldman and Gerard Butler in this new movie.
Aurora Cannabis will start trading on the New York Stock Exchange on Tuesday, though it already trades in Canada. Debra Borchardt, co-founder and CEO of the Green Market Report, predicts how the stock will fare in its NYSE debut.
In the wake of two massive data scandals this year, the tech company is reportedly looking to acquire a company that can help beef up its cybersecurity. The Information reporter Sarah Kuranda, who broke the story, told Cheddar why Facebook is willing to pay top dollar for a big name in the space.
Broad stock indexes sputtered Monday, but tech investors looked ahead to one of the busiest earnings weeks of the quarter, anchored by reports from many industry heavyweights that were able to avoid overall weakness in the market.
Elon Musk says the first part of his Boring Company's L.A. underground tunnel will open in December.
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
On Friday, SolarWinds came back to market at the NYSE Friday after a three-year period in which the IT software company was private. CEO Kevin Thompson explained why the time was right to tap capital markets for cash.
