*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Step aside, Siri and Alexa. VR studio Fable is relaunching as a "virtual beings" company to bring the public its first A.I.-powered character with whom users can have a two-way relationship. According to co-founders Edward Saatchi and Pete Billington, the rebranding ー which the two announced at the 2019 Sundance Festival ー is partly an effort to educate consumers about machine learning.
Microsoft shares dropped in extended trading on Wednesday despite reporting better-than-expected quarterly earnings due to investor concerns about its crucial cloud business.
Tesla shares sank in extended trading on Wednesday after reporting mixed earnings and revenue. The electric carmaker reported earnings per share of $1.93 cents on revenue of $7.23 billion, just missing expectations on earnings, but beating on revenue. Analysts surveyed by Thomson Reuters anticipated earnings of $2.20 per share on $7.08 billion in revenue.
Facebook soared in extended trading on Wednesday after reporting fourth-quarter earnings and revenue that beat Wall Street forecasts. Facebook reported earnings per share of $2.38 on revenue of $16.91 billion. That topped analysts' expectations for $2.19 earnings per share on $16.4 billion in revenue, according to Thomson Reuters.
Visible wants to make signing up for a phone service as easy as calling a Lyft. The digital-only wireless carrier backed by Verizon offers unlimited text, talk, data, and hot-spot for $40 a month. CEO Miguel Quiroga, a telecom industry veteran, says that this is the phone service that consumers want.
As digital advertising is increasingly beholden to the Google/Facebook duopoly, Glamour is experimenting with what it sees as the future of the industry: a multi-faceted revenue model that uses a combination of traditional ads, metered or niche paywalls, events, audio and e-commerce, even as it kills off its one-time moneymaker, the monthly print edition. Samantha Barry, Glamour's editor-in-chief, told Cheddar in an interview Wednesday that she sees the 80-year-old iconic brand as a "service for women."
The ongoing feud between Apple and Facebook just heated up. Apple said on Wednesday that it revoked Facebook’s access to its Developer Enterprise Program, a move that kneecaps the social network and marks a steep escalation of tensions between the two tech giants.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Waze is rolling out its beacon technology in New York City to improve tunnel navigation and help drivers commute in and out of the Big Apple. "This allows us to basically locate the users inside the tunnels," said head of Waze Beacons Gil Disatnik in an interview on Cheddar Tuesday.
Apple spiked in extended trading on Tuesday after reporting earnings and revenue that pleased Wall Street. Apple reported earnings per share of $4.18 on revenue of $84.31 billion, just exceeding the expectations of analysts surveyed by Thomson Reuters for earnings of $4.17 per share on $83.97 billion in revenue.
