Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Paul Tracey, Founder & CEO of Innovative Technologies, and author of 'Delete The Hacker Playbook' and 'Cyber Storm', joins Cheddar to discuss the most effective ways to protect small businesses from cyber attacks, the labor shortage's effects on cybercrime, and how businesses and employees can stay cyber secure while working from home.
A lot has changed since the pandemic began back in march 2020. COVID-19 caused a huge disruption in the U.S. labor force that is just beginning to normalize. As of last month, about 96% of jobs lost in the pandemic have returned. Still, where people work now looks very different from two years ago. Cheddar's Shannon Lanier looks at where the jobs are now and where they aren't.
Dave Burg, EY Americas Cybersecurity Leader, joins Cheddar News to discuss the rise of quantum computing and how it can compromise existing security measures at play today, and what the timeline looks like for quantum computing to become a reality.
Getting you caught up on the stories you need to know this morning: Matthew McConaughey lends his voice to the gun control fight in congress, at least 30 people were injured in Germany after a car plows into a crowd, and a new weight loss drug shows promising results.
Michelle Bond, CEO of the Association for Digital Asset Markets, joins Closing Bell, where she breaks down the Responsible Financial Innovation Act, which would not only establish a regulatory structure for digital assets, but hand over crypto oversight to the CFTC instead of the SEC.
Caleb Silver, Editor-in-Chief at Investopedia, joined Closing Bell to break down what Target's lowered forecast means for the retail industry ahead of Friday's CPI report.
Jim Corridore, Senior Insights Manager at Similarweb, joined Closing Bell to break down the competing offers from JetBlue and Frontier as both airlines look to join forces with Spirit Airlines.
