Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Here is a rundown of Cheddar News' top market stories of the day.
The winter meetup of CEOs and heads of state is the first since 2020.
The future of viewing is here, and it’s being projected into your living room.
Gregory Breitbart, CEO of Body20, joined Cheddar News to discuss the new technology the company is bringing to the exercise space.
Lauren Fix, founder of Car Coach Reports, joined Cheddar News to discuss the used car market and when would be a good time to shop for a new car.
A judge in Elon Musk's Tesla jury trial is hearing the CEO's request to move it to Texas from California.
Tesla is cutting the price tag on some of its electric vehicles in the U.S.
JPMorgan is expecting an economic downturn, one of several big banks that are warning of a moderate recession later this year.
Kristin Myers, editor-in-chief of The Balance, joined Cheddar News to discuss cash-back rewards services and explained some common programs as demand jumps.
Sam Bankman-Fried spoke out for the first time since his arrest, defending himself against the charges laid out against him.
