Broadway posters hang outside the Richard Rodgers Theatre during Covid-19 lockdown in New York on May 13, 2020. Many Broadway productions are scrambling to resume ticket sales to welcome theater-goers this fall after city and state leaders have green-lit a reopening of the Great White Way at full capacity. Gov. Andrew Cuomo said Broadway theaters can reopen Sept. 14 and will be allowed to decide their own entry requirements. (Photo by Evan Agostini/Invision/AP, File)
By Mark Kennedy
Many Broadway productions are scrambling to resume ticket sales in the coming days to welcome theater-goers this fall after city and state leaders have green-lit a reopening of the Great White Way at full capacity by mid-September.
“We remain cautiously optimistic about Broadway’s ability to resume performances this fall and are happy that fans can start buying tickets again,” Charlotte St. Martin, president of the Broadway League, said in a statement Wednesday.
New York Gov. Andrew Cuomo said Broadway theaters can reopen Sept. 14 and will be allowed to decide their own entry requirements, like whether people must prove they've been vaccinated to attend a show. Selling tickets will allow theaters to gauge interest before stages open, said Robert Mujica, Cuomo’s budget director.
"Phantom of the Opera,” Broadway's longest-running show, announced Wednesday it would resume performances on Oct. 22, with tickets going on sale Friday. More shows are expected to circle return dates in the coming weeks.
Actors’ Equity Association, the national labor union representing more than 51,000 actors and stage managers in live theater, said the news meant the theater community is “one step closer to the safe reopening" of Broadway.
“We look forward to continuing our conversations with the Broadway League about a safe reopening and know that soon the time will come when members can go back to doing what they do best, creating world-class theater,” said Mary McColl, executive director of Actors’ Equity.
The Broadway that reopens will look different. In May, the big budget Disney musical “Frozen” decided not to reopen when Broadway theaters restart, marking the first time an established show had been felled by the coronavirus pandemic. Producers of “Mean Girls” also decided not to restart.
But there will be new shows, including Antoinette Chinonye Nwandu’s “Pass Over” that is slated to reopen the August Wilson Theatre, the same venue “Mean Girls” has vacated. And a Shubert theater has been promised for playwright Keenan Scott II’s play “Thoughts of a Colored Man.”
The lifting of all capacity restrictions has long been considered by the industry as crucial to any reopening plan since Broadway economics demand full venue capacity. Some off-Broadway shows have already reopened with limited capacity.
All city theaters abruptly closed on March 12, 2020, knocking out all shows, including 16 that were still scheduled to open.
Some scheduled spring 2020 shows — like a musical about Michael Jackson and a revival of Neil Simon’s “Plaza Suite” starring Matthew Broderick and Sarah Jessica Parker — pushed their productions to 2021. But others abandoned their plans, including “Hangmen” and a revival of Edward Albee’s “Who’s Afraid of Virginia Woolf?”
Join Cheddar News as we break down the top headlines this morning including updates on the Jan. 6 hears, the PGA suspension of 17 of the world's best golfers, and NASA's plans to study UFOs.
The national average for a gallon of gas is closing in on $5 dollars per gallon and it's putting pressure on already strained budgets. The summer travel season could stall out before it even gets started. Cheddar's Shannon Lanier has some great hacks to help you save a few bucks at the pump.
Lower Manhattan's iconic Stone Street is getting a bubbly makeover. Champagne Nicolas Feuillatte will be 'unleashing the bubbles' throughout the month of June in New York City, with themed events, bubble ball pits, and special menu and drink experiences. Anne-Laure Domenichini, director of communications for Champagne Nicholas Feuillatte, joins Cheddar News' Closing Bell to discuss.
Alex Gladstein, Chief Strategy Officer for the Human Rights Foundation, joins Closing Bell, where he explains where tech experts are getting it wrong when they call crypto risky and unproven. He also stresses the importance of crypto and points to how Ukraine was able to use Bitcoin during the onset of the Russian invasion.
API platform RapidAPI recently became a unicorn with a $1 billion valuation after raising $150 million in a Series D funding round led by Softbank Vision Two Fund. Microsoft's Venture Fund, M12, and Andreessen Horowitz also participated. RapidAPI says it provides the world's largest API hub which enables millions of developers and companies to build software faster. Iddo Gino, founder and CEO of RapidAPI, joins Cheddar News' Closing Bell to discuss.
The PGA Tour has announced that it will suspend players that are competing in the LIV Golf event that teed off today. At least 17 players, including names like Phil Mickelson, Dustin Johnson, and Sergio Garcia are banned from the PGA Tour competition. Hilary Fordwich, a business analyst and golf expert, joined Cheddar News to discuss why the PGA had to go this route. This is a threat to the future of golf for them, and there's been many contentions about them not being fair and that this is vindictive," she said. "Don't forget, of course, they represent sort of a monopoly in the history of golf. So you've got two sides to this story. You've got those the purists, those that feel that golf should only be a certain way and that there are only these limited events that the PGA puts on. And then you've got other people who are saying … this is all about money"
Facebook parent Meta officially has changed it’s ticker symbol from ‘FB’ to ‘META’. Paul Meeks, a portfolio manager, Independent Solutions Wealth Management, and a professor of practice in the Baker School of Business at The Citadel, joined Cheddar News to discuss why the tech giant has had to make big changes to its name, its ticker, and its business plans. "When you see what's happening in digital advertising — and there was a slowdown there even before the threat of a recession, which could cause a even more drastic slowdown next year — they had to pivot," he said. Meeks noted he sees Facebook dominating in the metaverse space going forward — whatever that may end up being.
