*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
So much snow in the Northeast, Biden meets with Republicans on stimulus, stocks calm down, and Nike's new sneaker.
The short squeeze phenomenon for companies like GameStop and AMC started on Reddit has captured the attention of the financial world — and brought up questions about if anything needs to be done about it.
The Big Game ad features Shaggy alongside Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit 'It Wasn't Me' centered around Cheetos' new Crunch Pop Mix.
The erratic trading in shares of underdog companies like GameStop that turned markets combustible last week appears to have migrated to commodities, sending silver prices surging to an eight-year high.
The kathy ireland Health & Wellness CBD Solutions line, announced in May 2020, launched in mid-January as a partnership with CBD company Vertical Wellness.
Tom Moore, the 100-year-old World War II veteran who captivated the British public in the early days of the coronavirus pandemic with his fundraising efforts, has been hospitalized with COVID-19, his daughter said Sunday.
Jill and Carlo go a little long today to discuss the single most important question in the news: what is our *goal* when it comes to ending the pandemic? Plus, a big winter storm in the Northeast, Putin's problem not going away, and the point of short-selling stocks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Christopher Kardatzke, the chief technology officer for Quiver Quantitative, joined Cheddar to discuss how hedge funds have started inquiring about its data-scraping tech in the wake of the GameStop short squeeze.
The wave of small investors who have ballooned the price of GameStop stock in an unprecedented short squeeze are calling on each other to hold their positions even as trading platforms freeze additional sales.
